Me Am
Markitur
Markitur
What's Your Sign
You So Fine Print
Threesomes
Commercial
Vehicles
Vehicles
100
A marketing technique used by dealerships to compare and evaluate the effectiveness of two different marketing approaches, often referred to as version A and version B.
A/B Testing
100
This OEM's logo was originally designed by the company's founder in 1903. It features a black-and-white oval and elegant script font surrounding it.
Ford Motor Co.
100
This OEM is adamant that their vehicle descriptions should always be capitalized.
Mazda
100
A comprehensive check-up performed on vehicles before they are handed over to the customer. This process ensures that the vehicle is in perfect condition and meets all the necessary standards and regulations.
Pre-Delivery Inspection (PDI)
100
In this famous 2011 Super Bowl spot, a dad's remote starter made a kid think he had Darth Vader-like powers.
Volkswagen
200
A prompt or instruction designed to encourage an immediate response or action from the target audience. Commonly used to guide users towards a specific goal, such as making a purchase, subscribing to a newsletter, filling out a form, or calling a dealership.
Call TO Action (CTA)
200
Founded by brothers, John and Horace, and known for some of the world's most iconic muscle cars. This OEM's 1960 logo looked like this:
Dodge
200
This OEM requires that when dealers are running an lease incentive on a single model with different VINs and MSRPs, you base the the example on the VIN with the highest MSRP.
Ford
200
For General Motors vehicles, the SLT represents a trim level that sits above the base model, offering a step up in luxury, features, and sometimes performance. What does it stand for?
Special Luxury Touring (SLT)
200
Back in 2013, this OEM used a flock of chickens to illustrate a new feature called Magic Body Control.
Mercedes Benz
300
A strategy where a company or advertiser significantly increases its advertising spending and exposure during a specific period or for a specific vehicle. These are typically initiated by the OEM. It is often used to intensify the frequency and reach of advertising messages to maximize visibility and impact.
A Heavy Up
300
In 1949, this was the logo of what is today, the largest automobile manufacturer in the world.
Toyota
300
All APR and Lease offers for this OEM must have the verbiage "customer down payment" in the disclaimer because "just due at signing can mean many things"
VW
300
The department at car dealerships that handles the financial aspects of your purchase after you've agreed on the vehicle price, F&I stands for...
Finance and Insurance
300
In 2013, their new Dynamic Steering feature, was showcased by getting Jean-Claude Van Damme to do the splits between two trucks as they gradually moved further apart.
Volvo
400
A geographical region or area defined by automakers and dealerships to target their marketing and advertising efforts more effectively. A specific market zone where a dealership or automotive company focuses its promotional activities and sales initiatives.
Direct Market Area (DMA)
Primary Marketing Area (PMA)
400
Originally a Korean construction company, this OEM was founded in 1967 with this logo.
Hyundai
400
Only the first letter in this OEM's name is allowed to be capitalized in it's advertising. So as not to confuse it with its logo.
Honda
400
In the event your car is totaled or stolen, GAP insurance covers the difference between the current market value of your car (what insurance pays) and what you still owe on it, so you're not stuck paying for a car you no longer have. GAP insurance stands for...
"Guaranteed Asset Protection" or "Guaranteed Auto Protection."
400
This OEM's 2021 Superbowl commercial sarcastically took the country of Norway, head on. It also had appearances from Kenan Thompson and Awkwafina. 
General Motors
500
A crucial metric used in car dealerships to estimate the average revenue a customer will generate throughout their entire relationship with the dealership, from the first purchase to subsequent transactions and services.
Lifetime Value, or LTV
500
Originally this Japanese OEM produced motorized bicycles, but switched to cars in the 1963 with the release of the T360, a mini-truck.
Honda
500
What does MAAP stand for?
Minimum Allowable Advertised Price
500
Honda CRV, what does the name stand for.
Compact Recreational Vehicle
500
This OEM's Superbowl commercia featured John Krasinski, Rachel Dratch, Chris Evans and David Ortiz showcasing the new Smart Park feature in heavy Boston accents.
Hyundai
600
An desired action taken by a visitor on your site when they engage with it's content. These could be a phone call, a form fill, a chat or many others.
Conversions
600
Initially known as Kyungsung Precision Industry, this Korean OEM started as a bicycle and motorcycle manufacturer. They were actually Korea's first bicycle manufacturer in 1951, and are now the world's fifth-largest vehicle manufacturer.
Kia
600
A deceptive and illegal sales tactic where a dealership advertises a vehicle or price to attract customers, but then claims the vehicle is no longer available and tries to sell them a more expensive one.
Bait and Switch
600
The RAV4 was first unveiled in 1989, and initially targeted young, hip city driver. It's initials stood for...
Robust Accurate Vehicle with 4Wheel Drive
(or, Recreational Accurate Vehicle with 4Whell Drive)
600
This OEM's 2004 Super Bowl commercial captured a series of amazing images (smoking tires) as the car circulated Thunderhill Raceway in Northern California. 
Ford GT