Competition
Target Customers
Sales Strategy
Program & Retail
Mobile
100
These are our three diagnostics competitors.
Who are Snap-On, Launch & Autel.
100
These are today's IAM BASS target customers (three main categories).
What is Warehouse Distribution, Retail and Program Distribution, Mobile Distribution
100
We are targeting this vertical market for direct sales and expansion.
What is HD/Fleet
100
O'Reilly has this approximate store count.
What is 4,000
100
This brand private labels A/C carts but is the strongest competitor in diagnostics.
What is Snap-On.
200
This A/C competitor was formerly owned by Bosch.
What is Mahle (RTI).
200
This continues to happen to the demand for technicians.
What is increase.
200
We are targeting this vertical market for customer base and expansion. Example includes Grainger.
What is industrial distribution.
200
NAPA Auto Parts has this approximate store count.
What is 6,000.
200
There are this many estimated mobile distributors.
What is 7,000.
300
These are two (of four) of our tools and equipment competitors.
What is Lisle, Hunter, Snap-On or Hein-Werner.
300
These are future IAM BASS target customers (two categories).
What is Internet Resellers, Direct Selling - Jobbers, Technicians.
300
We must do this in order to regain diagnostics share.
What is fix the product (Encore).
300
This mobile private labels the OTC Encore with slight modifications as the "Mentor Scout".
What is Mac Tools.
400
This is the most well known wheel service brand in North America.
What is Hunter.
400
This many (approximate) technicians are employed in the auto aftermarket.
What is 797,000 men and women at general repair shops, vehicle dealerships and gasoline service stations.
400
When expanding new tool categories, this is needed as one flagship item to ground the line as unique.
What is Innovation tools.
400
Advance sells this BASS retail brand.
What is Actron.
400
This mobile brand has a distributor count of 500.
What is Cornwell.
500
Protecting OE share from competitors is most vital in this category.
What is A/C service (Robinair)
500
This is the average technician wage (per hour).
What is $16.27.
500
This diagnostics category is a driving NPI this year.
What is heavy-duty (esi[truck])/
500
O'Reilly recently introduced this brands first DIY scan, test and tune line.
What is Bosch.
500
The mobile channel accounts for this much in tool and equipment sales.
What is 1 billion.
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