Aviation History
When was the first powered flight?
1903
This marketing strategy focuses on identifying and targeting a specific customer group.
Target Marketing
What does FBO stand for
Field Base Operator
A good manager clearly shares expectations and feedback through strong...
Communication
Looking for more than just the product, or wanting the full experience
Total Product
Where did the first human-powered flight take place?
Kitty Hawk, North Carolina
The 4 P's of Marketing are.
Price, Product, Place, Promotion
One primary service FBO provides for aircraft
aviaiton fuel
Good managers delegate tasks instead of trying to do this word meaning “everything themselves”
Micromanage
You may want to have a positive relationship with these guys
The Competition
Founded in 1916, this company later became the world's largest airplane manufacturer.
Boeing
Brand loyalty increases when customers repeatedly choose a company because of trust and positive...
Experience
At towered airports, FBO line technicians communicate with this control facility to safely marshal aircraft onto the ramp.
ATC
This leadership style encourages team members' input and collaboration
Democratic/Participative leadership
Assessing the needs, finding alternatives to address those needs and ultimately closing
Sales
The Spirit of St Louis was flown across the Atlantic by this pilot.
Charles Lindbergh
Calculated by dividing the net profits of the business by the total sales.
Profit to Sales ratio
FBOs often waive ramp or handling fees if a customer purchases a minimum amount of this product.
Fuel
Four traditional functions of management
Planning, Organizing, Directing/Coordinating, Controlling
3 basic methods for pricing
Cost-Based, Demand-Based, Price-Based
This U.S. legislation in 1978 reshaped the airline industry by removing government control over fares and routes.
Airline Deregulation Act
These Months tend to be slower for the aviation industry nationwide
December, January, February
Business aviation relies on FBOs rather than commercial terminals mainly for these reasons: privacy, speed, and...
Convience
The "golden rule" of delegation
Delegations does not mean giving away control
4 categories of marketing theory
Convience goods, shopping goods, speciality goods, unsought goods