Did you know?
What is the correct spelling for this carpet construction?
Axminster
What year did Shaw begin offering Axminster?
2020
What is the fiber breakdown used in Shaw's Axminster carpets?
80% wool
20% nylon
Name a recent project or client where Axminster was used successfully
open response
List 3 of the marketing materials we have to offer customers to understand Axminster (5)
Meet the Machine Box
Meet the Machine Videos
Axminster Brochure
Axminster Blog post
Eiffel Tower Las Vegas Case Study
How long has Axminster carpet been around?
270 years
First Axminster carpet was created in 1755 in the town of Axminster, Devon
Spain
Portugal
Poland
India
China
Egypt
Turkey
What are the typical Axminster constructions?
7 row
8 row
9 row
10 row
11 row
12 row
What are the key selling points of Shaw Ax vs. our Competitors?
Manufactured in Turkey
Wool is British or New Zealand
Kibby Machine in GA
We have ColorCraft Pro if we need to value engineer or improve delivery
Where can you find the Meet the Machine Axminster Video (3)
Showpad
Sharepoint
Hospitality Segment Page
What environments is Axminster carpet best suited for?
Public Space, Ballrooms, Casinos, Country Clubs, Convention Spaces
Is Axminster a brand or a type of carpet construction?
A type of carpet construction
Name 3 Shaw Contract custom collections that feature Axminster construction
ROAM Arctic Escape
Cultura
Midnight
Radiant
Soleil De Mer
What is the location of the first Shaw Axminster installation?
Eiffel Tower Restaurant in Las Vegas
Where can you find the Axminster Brochure? (4)
Resource Center
Salesforce Marketing Orders
Showpad
SharePoint
What are the key benefits of using Axminster carpet in commercial settings?
Fire retardation / smoking in casinos
Color richness, vibrancy + # of colors
Name the Shaw partner involved in the production of Axminster carpet
Zenova
How does the Ax weaving process impact design flexibility and durability
The pile yarn and backing yarn are interwoven allowing the carpet to stand up to heavy use and retain design definition and vibrant colors
When should you lead with Axmnster vs Tufted in a sales conversation?
Determine where the brand falls (Luxury, Premium, Full Service, Boutique) and confirm if Ax is the preferred product.
What projects do we have Axminster project photography of on our website? (3)
HD Social Hub
Tampa Hotel FLOR
Asher Adams Autograph Collection