Vocabulary
Someone who remains relaxed and doesn't get angry easily is ______.
calm
A. I went to the store for buy some milk.
B. I went to the store to buy some milk.
C. I went to the store to buying some milk.
D. I went to the store for bought some milk.
I went to the store to buy some milk.
Which sentence means that a product is reasonably good, but not exceptional?
A. It's impressive.
B. It's decent.
C. It's aggressive.
D. It's stable.
It's decent.
Scarcity marketing creates a sense of urgency by suggesting that a product is available only in limited quantities or for a limited time.
True
more / this / than / is / product / expensive / one
This product is more expensive than the other one.
Which word best describes someone who is willing to wait without becoming annoyed? A. aggressive B. patient C. direct D. shy
patient
"She spoke quietly ______ disturb the other customers."
A. so as not to B. so as not C. in order not D. to not disturbing
so as not to
"The shoes are ______ for hiking because they're comfortable and waterproof."
A. suitable
B. direct
C. shy
D. pleasant
suitable
A hidden fee is a cost that a customer is clearly informed about before making a purchase.
False
Which sentence is incorrect?
A. This is the most impressive product in the store.
B. This model is more stable than the previous one.
C. This is the suitableest option for children.
D. The new design is more attractive than the old one.
C
A shopper who actively searches for the lowest prices and special offers can be called a ______.
bargain hunter
A. He saved money so as to he could buy a new laptop.
B. He saved money in order to buy a new laptop.
C. He saved money in order buying a new laptop.
D. He saved money so as buying a new laptop.
He saved money in order to buy a new laptop.
Which sentence has the same meaning?
"Long story short, we decided not to buy the car."
A. We spent a long time discussing the car.
B. To summarize, we decided not to buy the car.
C. We bought the car after a long discussion.
D. We don't remember what happened with the car.
To summarize, we decided not to buy the car.
In the decoy effect, a company may introduce a third option mainly to make another option appear more attractive.
True
"__________, the company changed its advertising strategy because the original campaign wasn't influencing enough consumers."
A. According to
B. Long story short
C. In order to
D. So as to
Long story short
A company uses a famous athlete to promote its new sports shoes because it wants customers to associate the product with success and fitness.
What is the best word for the power this athlete has over customers' buying decisions?
A. Influence
B. Bargain
C. Loyalty
D. Scarcity
Influence
"The company changed its advertising strategy ______ more young consumers would notice the brand."
A. to B. so as to C. in order to D. so that
so that
Reorganize these words to make a correct complaint:
waited / for / we / over / our / an / hour / food
We waited for our food for over an hour.
A restaurant offers:
The $3 small coffee can potentially act as a decoy because the extra-large option makes it seem less attractive.
FALSE
A customer says:
"I felt misled by the advertisement because it convinced me to buy the product because it said there were only three left. Then I discovered that the company had plenty in stock."
What marketing tactic is being used, and what language could you use to describe the customer's reaction?
Scarcity marketing.
A customer continues buying the same brand even when cheaper alternatives are available. What marketing-related expression describes this behavior?
brand loyalty
Which sentence contains an error?
A. She left early in order to avoid the traffic.
B. They redesigned the packaging so as to attract younger consumers.
C. He whispered so that he wouldn't wake the baby.
D. We offered a discount so as to customers would buy more.
D.
We offered a discount so that customers would buy more.
Reorganize the words to create a natural complaint:
although / understand / busy / restaurant / the / was / we / service / expected / better
Although we understand the restaurant was busy, we expected better service.
A website says: "Only 2 rooms left at this price!" even though the company knows many rooms are still available. This is an example of scarcity marketing.
TRUE
consumers / influence / brand / companies / loyalty / to / advertising / use
Companies Use Advertising to Influence Consumer Brand Loyalty