FD Coverage
Despite much confusion, this is how many tranches there were for RCF-ing research in the B2C Marketing Exec service line launch.
What is 2?
Collin's baby is due on this date.
What is Aug 19?
Forrester Readiness Index: Digital Marketing, 2017
Who is Brandon Verblow?
AoC
What is "age of the customer"?
This tech in the Forrester apps portfolio receives the most daily complaints.
What is WebEx?
This is the name of the new content management system for Forrester Decisions vs. the old CMS for Forrester.com.
What is Contentful vs. TeamSite?
Collin was born in this month.
What is March?
The Algorithm Of You: Meet Your Personal Digital Twin
Who is Fatemeh Khatibloo?
L2RM
What is "lead to revenue management"?
This is the email address of our TM support group.
What is helpdeskrequests @forrester.com?
In the B2C Marketing Exec service line, this was the original name of the current "Innovate Your Go To Market Approach" priority.
What is "Innovate the Marketing Mix"?
As a budding researcher, Collin had to deliver a joint advisory solo after this analyst got food poisoning.
Who is Shar?
Drive Customer Obsession With Journey Analytics
Who is Tina Moffett?
DOOH
What is "digital out of home"?
The app Global Protect serves this purpose on our computers.
What is VPN?
These two IP types sound similar but are dramatically different.
What is "Model" vs. "Inside The {Model}"?
This person who still works at Forrester was Collin's first boss at Forrester.
Who is Melissa Parrish?
The Forrester Wave: Online Testing Platforms, Q1 2013
Who is Joe Stanhope?
3CIQ
What is "client, courage, collaboration, innovation, quality"?
This macro is only available to RAs and installed on their computers.
What is Wave builder?
This is the number of service lines in the new Forrester Decisions product at launch.
What is nobody actually knows?
As an RA, this is the max number of analysts Collin supported at one time.
What is 8?
Winning In The Age Of The Customer
Who is Michael Gazala?
WOMP
What is "word of mouth platforms"?
This TM team member's sister starred in Baywatch.
Who is Tom Bingham?