B2G Marketing
What is B2G marketing?
What is companies that sell goods and services to government agencies at the federal, state, and local level?
The most basic type of government communication
What is disease infection and school performance?
Business's messages should be?
What is clear, engaging, and easy to understand for their target audience?
What does B2G marketing provide?
What is provide stable, large-scale opportunities compared to private sector work
Ways governments can engage with communities
What is through social media and online town halls to chatbots and virtual assistants?
Businesses can use what to involve customers in decision making
What is use social media polls, surveys, and interactive content?
B2G marketing is mainly reserved for?
What is small businesses?
Why governments need data
What is to better understand the issues facing some communities and to understand their preferences?
How do governments collect feedback?
What is use digital town halls and participation platforms?
How much did the government spend as of May 2024 in goods and services?
What is $3.8 trillion dollars?
Provided by digital platforms
What is allow governments to tap into citizen expertise by crowdsourcing ideas?
Ways governments build trust
What is use trusted local figures to deliver messages effectively?
An example of B2G marketing
What is paying for the construction of a school, installing an electrical system. using a construction company, etc...
The way governments can provide information about critical programs
What is through the use of locally trusted individuals?
Ways businesses can build trust
What is partnering with influencers, brand ambassadors, or community leaders to build credibility?