Definitions
Psychologists
Social Influence
Helping and Aggression
Application
1

The study of how people influence others’ behaviour, beliefs, and attitudes.

What is social psychology?

1

He is the psychologist who conducted the Stanford Prison Experiment.

Who is Philip Zimbardo?

1

The tendency to alter behaviour because of group pressure.

What is conformity?

1

When people are less likely to help someone in need when others are present.

What is the bystander effect?

1

A student assumes that people from a certain country are unfriendly before ever meeting them. 

What is prejudice? 

2

Assigning a cause to someone’s behaviour.

What is attribution?

2

He is a social psychologist known for research on obedience using electric shock experiments.

Who is Stanley Milgram?

2

Following instructions from someone with authority.

What is obedience?

2

The reduction in feelings of personal responsibility when others are present.

What is diffusion of responsibility?

2

Someone believes that all members of a particular group are bad at math. 

What is stereotype?

3

The tendency to overestimate personality influences and underestimate situational ones.

What is the fundamental attribution error?

3

The psychologist who developed cognitive dissonance theory.

Who is Leon Festinger?

3

Engaging in unusual behaviour when people feel anonymous or lack personal responsibility.

What is deindividuation?

3

The helping others for unselfish reasons.

What is altruism?

3

A store owner refuses to hire someone because they belong to a certain ethnic group. 

What is discrimination?

4

A mental discomfort caused by holding two conflicting beliefs

What is cognitive dissonance?

4

The two psychologists who proposed the Need-to-Belong Theory.

Who are Roy Baumeister and Mark Leary?

4

A decision-making problem where the desire for group harmony overrides critical thinking.

What is groupthink?

4

The tendency for people to put in less effort when working in groups.

What is social loafing?

4

A person consistently supports people from their own sports team and dislikes rival teams regardless of individual behaviour.

What is in-group bias?

5

An outbreak of irrational behaviour spread through social contagion.

What is mass hysteria?

5

Anthropologist who proposed the idea that humans can maintain about 150 stable relationships.

Who is Robin Dunbar?

5

A persuasion strategy that begins with a small request followed by a larger one.

What is foot-in-the-door technique?

5

Error of assuming others do not perceive a situation the same way we do in emergencies.

What is pluralistic ignorance?

5

Someone sees a few members of a group behave badly and concludes that the entire group must be naturally lazy or irresponsible.  

What is the ultimate attribution error?

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