History
An innovative public relations and advocacy professional who opened the first PR firm in New York City.
Who is Belle Moskowitz
An individual who posts their thoughts about issues and trends on a website that is then shared or reposted by other on social media.
What is a Blogger.
This involves using some aspects of a person’s identity that causes mental or physical distress.
What is Appropriation
Issues or aspects related to conserving the natural environment.
Sustainability
New research activity undertaken to prepare a communications plan or activity
What is Primary Research.
In the late 1800s, this showman became famous for exaggerated promotional tactics and is often associated with the press agentry model of PR.
Who is P.T. Barnum
An individual who becomes a "trendsetter" after gaining a large following on social media.
What is an Influencer.
Communications efforts that focus on a business audience or customer.
What is Business-to-business communication
People, Planet, and Profit
The Triple Bottom Line (The Three Ps)
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What is Public Relations
Which booming industry in the 1900’s used many public relations tactics that are now commonplace?
What is the Railroad Industry
There are two uses for this term. It can describe communications outreach and public information but can also describe company-sponsored communications that are focused on reaching government leaders and elected officials.
What is Public Affairs.
The sum of the voluntary actions taken by a company to address the economic, social, and environmental impacts of its business operations and the concerns of its principal stakeholders.
What is Corporate Social Responsibility (CSR)
Someone that is affected by the firm and has the ability and intent to affect them.
Stakeholder
A PR practitioner that intends to make an ideas seem better than it really is
What is a Spin Doctor
In 1929, this PR pioneer staged the “Torches of Freedom” campaign to encourage women to smoke cigarettes as a symbol of liberation.
Who is Edward Barneys
PR professionals whose job it is to generate news and noise for their client, most popular in the entertainment industry.
What is a publicist.
The act of making a statement that can be proven to be false, with the intention of causing harm to another’s reputation or livelihood (see Libel and Slander).
What is Defamation
Deceptive messaging that a product or a practice is environmentally friendly
Greenwashing
The PR company that is known for helping anyone no matter what they did.
Who is Burson-Marsteller.
In 1906, this PR pioneer issued the “Declaration of Principles,” arguing that businesses should provide accurate and truthful information to the press.
Who is Ivy Lee.
Someone who builds brand awareness and engagement across social media platforms.
What is a Social Media manager.
Ethical frameworks or theories that present moral standards guiding right or wrong conduct.
What are Normative Ethics
This company ranked number one in corporate reputation in 2023
LEGO
A media relations tactic that involves a multicity tour, usually with a celebrity or other spokesperson.
What is a media tour