Crisis Basics
What’s the first rule of media response in a crisis?
A) Wait for all details before speaking
B) Respond quickly with confirmed facts
C) Say “no comment” until ready
D) Let social media handle updates
✅ Answer: B
What phrase should spokespeople avoid?
A) “We’re investigating”
B) “No comment”
C) “Here’s what we know”
D) “We’ll update you soon”
✅ Answer: B
What’s a holding statement?
A) A legal disclaimer
B) A public apology
C) A pre-approved message for early response
D) A press release after a crisis ends
✅ Answer: C