Consulting
What are the three Cs in the classic business framework used for market analysis?
Company, Competitors, Customers
What are the four main elements of the marketing mix commonly known as the 4 Ps?
According to the Digital 15 framework, what is the first step before launching any digital or strategic initiative?
Who leads office hours, and how can you schedule a meeting?
Emma, through her Calendly link
What is UT Austin's official motto?
What Starts Here Changes the World.
A client's profits are falling, but revenue is steady. What is the first major area you should investigate?
Which color is most commonly associated with trust in marketing?
Blue
What research approach is recommended for identifying high-value customers?
Customer Lifetime Value analysis and Jobs To Be Done interviews- done to clone your top 20% of customers and replicate success
What are the 5 clients we have for this year?
Baya Systems, Heat Sense, MSM, Clevvy, Jasmine + Marigold
How many acres did UT Austin start with in 1883, and how many acres are they at now on the main campus?
40 acres, now 431 acres
A beauty brand wants to enter the men's skincare market. Before launching, what three key marketing analyses should be conducted?
Customer segments, Competitive positioning, Market demand
What does CRM stand for, and what do CRM platforms do?
Customer Relationship Management, and they help businesses manage interactions with current and potential customers through data storage, tracking sales, automating outreach, and providing analytics.
What is a "promise to the customer" and why is it important?
It is a clear emotional commitment to the customer that resolves tension and expresses brand purpose
What are the key materials you should have saved + reference/utilize in your google drive?
- Digital 15 playbook
- Insights/Campaign prompt
- Copy of task tracker for meetings + materials
What is UT Austin's public school ranking?
#7 nationally, recently ranked #2 nationally by Manhattan Institute's City Journal.
A client's ad campaign reached 500,000 people but only generated 5,000 website visits and 500 conversions. What marketing metric best measure how effectively the campaign turned exposure into sales?
Conversion rate (conversions / total clicks or impressions)
What is the difference between on-page SEO and off-page SEO, and give one example of each.
On-page SEO involves optimizing elements on your website- keywords, meta tags, internal linking
Off-page SEO involves improving authority outside of the website- backlinks, social sharing, online reputation
What is the Can't/Won't test, and how does it guide client strategy?
It identifies what competitors can't or won't do, helping clients discover moves that make their positioning hard to copy.
How long have each of the Agency exec members been in Agency?
Sarah- 3 years
Emma- 2 years
Varsha- 2 years
What do the UT Tower lights signify when they are completely lit burnt orange with a white number 1?
Celebrate a UT national championship victory
What are the main steps of a structured case interview from start to finish?
2. Ask clarifying questions
3. Build a solution framework
4. Quantitative portion
5. Recommendations
What are three core metrics used to evaluate the success of a digital marketing campaign, and what do they measure?
CTR- Click-through rate, measure how effectively an ad generates interest
CPC- Cost per click, measures advertising efficiency
Conversion Rate- measure how well clicks turn into sales
When developing a client solution, what are the three key steps to ensure your recommendation is both strategic and actionable?
1. Diagnose the real problem- define what is truly holding growth back
2. Ideate multiple paths- brainstorm creative, evidence-backed solutions
3. Test and validate- run small, measurable experiments before scaling to confirm the solution drives real results
What previous clients did Agency Exec have?
Sarah - Baya Systems
Emma - Jasmine + Marigold
Varsha - Jasmine + Marigold
Name three notable alumni from different fields.
Michael Dell - Founder of Dell
Matthew McConaughey - Actor
Glen Powell - Actor
Farrah Fawcett - Actress
Kevin Durant - Basketball Player