Brand Manual
List 5 mistakes you must not make when working with the IAESTE logo.
printed on the same color, strech, distorted, cropped, adding elements, texture, changing color, minimal clear space
In Spain, what is the daily “nap time” tradition called?
Siesta
What are the founding members of IAESTE? (4 is required)
Belgium, Czechoslovakia, Denmark, Finland, France, Netherlands, Norway, Sweden, Switzerland, United Kingdom
What type of internships programmes does IAESTE offer?
global and exchange internships and reserved
On social media, what’s more important: good spelling or good memes?
Both — but spelling keeps us professional
On what background can the white IAESTE logo be placed?
black, IAESTE Blue, five IAESTE gradients
In Japan, what do you slurp loudly to show respect for your noodles?
Ramen (slurping shows you enjoy it).
Which country has the most time zones?
France (Francie: 12 time zones(including French Polynesia, New Caledonia, Réunion atd.); USA: 11 timezones, Russia: 11 timezones
What are the names of the conferences that IAESTE organizes?
AC, JUMP, CEC, Connect, LEAP
What kind of PR tools do we have?
external media, newspaper, radio, magazine, television; internal media, newsletter within the organization, annual report, printed materials; media relations, press releases and articles; communication on social media (Facebook, Instagram, LinkedIn, Twitter, etc.); public events, promotional stand, presentation at the lecture; corporate events, conferences, team buildings; wearing or using promotional items
Why does the IAESTE logo demand “personal space”?
Clear space rule — 1/4 of the logo height around it.
What festival in India covers people in bright colors (and ruins all white shirts)?
Holi
Which country has a flag composed of only two triangles and is not rectangular?
Nepal
When is IAESTE's birthday? And how old are we?
20 October, 76 years
What is the rule of thirds?
important elements (like a person’s face, an object, or text) should be placed along these lines or at their intersections, not in the center
What does the IAESTE logo consist of and what is its meaning?
The IAESTE logo portrays the spirit of IAESTE and our fundamental principles through the world map & the open book. The world map symbolises the promotion of international understanding around the world through IAESTE. The open book symbolises the provision of experience and learning abroad in the widest sense.
What country did the Halloween holiday originally come from?
Ireland
Order countries from north to south: Finland, Egypt, Vietnam, Brazil, Canada
Canada - Finland - Egypt - Vietnam - Brazil
When and where was IAESTE A.s.b.l. registered as non-for-profit organization?
2005, Luxemburg
What are the 4 things you need to have correct on your IAESTE social profile?
social media naming, profile pictures, cover picture, up-to-date content
What are the IAESTE values?
Our core values are trust, commitment, diversity, growth and friendship.
What is the name of the traditional coffee break in Sweden?
fika
Where does coffee originally come from?
the African continent, specifically Ethiopia
Where and when was IAESTE established?
in January 1948 at the Imperial College, London
What is the difference between marketing and PR?
Marketing sells, PR builds relationships and image