Dunkin' Donuts
Starbucks
Low-Cost Strategy
Focused Diff.
Individual Project
100
When was Dunkin' Donuts founded?
1950
100
When was Starbucks founded?
1971
100
What is a brief definition of the low-cost provider strategy?
Lowering overall costs than competitors by setting prices lower.
100
What is a brief definition of a focused differentiation strategy?
Offering unique product attributes through superior products or services designed for a narrow target market.
100
When is the final project due?
April 5 & 7
200
Where was Dunkin' Donuts first opened?
Quincy, Massachusetts
200
Where was the first Starbucks opened?
Seattle, Washington
200
What is one company that effectively uses the low cost provider strategy?
Dunkin' Donuts, Walmart
200
What is an example of a company that successfully executes a focused differentiation strategy?
Starbucks
200
What does SWOT stand for in a SWOT analysis?
Strengths, weaknesses, opportunities, and threats
300
How many Dunkin' Donuts restaurants are there worldwide?
11,300
300
How many countries does Starbucks have a presence in?
67
300
What is one way Dunkin' Donuts is able to use the low cost provider strategy effectively?
Operate facilities at full capacity, capture all economies of scale, improve supply chain efficiency.
300
What is one way Starbucks is able to effectively execute this strategy?
Customer service, high quality inputs, marketing and brand building
300
What does the VRIN analysis stand for?
Valuable, rare, inimitable, and non-substitutable.
400
What is strategy Dunkin' Donuts uses?
Low-Cost Provider Strategy
400
What is the strategy Starbucks uses?
Focused Differentiation Strategy
400
How many value drivers make up the low cost provider strategy?
10
400
What is the main difference between broad and focused differentiation strategies?
Broad focuses on a large target market, focused focuses on a specific target market.
400
What is the next portion of the project that is due?
Internal and External Analysis
500
What is one of the three value drivers Dunkin' Donuts uses to execute their strategy?
Operating at full capacity, Available economies of scale, Improve supply chain efficiency
500
What is one of the three value drivers Starbucks uses to execute their strategy?
Customer service, Marketing and branding, High quality inputs
500
What is one major advantage to a low-cost provider strategy?
Reduce costs as low as possible while still being able to generate a profit.
500
What is an advantage to using the focused differentiation strategy?
Allows you to set yourself apart from the competition in a much different way and focus on a specific market that is willing to purchase your product.
500
What is the mascot of Wartburg College?
Knights
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