Discover Stage
CM Overview
Welcome to MB
Potpourri
100
The primary GreenWorks tool used in the Discover Stage.
What is the Central Question Framework (CQF) tool?
100
Client Management reviews the RFP during this project phase.
What is Discover?
100
This international parent company has responsibility for WPP's worldwide information/consultancy interests.
What is Kantar?
100
First names for Mr. Brown and Mr. Millward, respectively.
Gordon (Brown.) Maurice (Millward.)
200
This Stage helps you determine what the end report should look like.
What is the Design Stage.
200
Located in the Client Services Org Chart, it is NOT a part of Research Design and Operations.
What is Client Management?
200
Brand strategy, creative development, channel optimization, brand performance.
What is Millward Browns focus?
200
Millward Brown became a part of WPP in this year.
What is 1989?
300
“Do we understand our client, their brands, and business” is an example.
What is a key Discover question?
300
A ROC works in this Client Services department.
What is Research Operations?
300
How we work with clients, how we behave with one another, and the way in which we lead.
What are Millward Brown (MB) Core Values?
300
The Millward Brown North America CEO.
Who is Mary Ann Packo?
400
Reviewing a client’s RFP, speaking to the client, and completing the CQF are a part of this.
What is the Discover Stage Process?
400
GreenWorks tools are found here.
What is GreenHouse?
400
Original name for the parent company
What is Wired Plastic Products (WPP)?
400
Enterprise software that integrates all MB accounting functions.
What is Maconomy?
500
The Central Business Question helps answer this.
What does the client really want to know?
500
This client document initiates a research study.
What is the Request for Proposal (RFP)?
500
The largest industry MB works with.
What is Food and Beverage?
500
The highest number ever counted to on Sesame Street.
What is 40?
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