Marketing Basics
This 4th P joins Price, Promotion and Product
What is Place
Bovine in Boston Consulting Group's portfolio grid has Stars, Question Marks, Dogs and ...
What is Cash Cows
This Atlanta company wants to inspire moments of optimism and happiness
Who is Coca-Cola
This NY coffee brand has no nuts
Who is Chock Full o Nuts
This Florida swamp drink replenishes athletes
This generational cohort was born starting in 2001
What is Gen Z
The geometric shape in Maslow's Hierarchy of Needs?
What is a pyramid
This company launched a bubbly water to compete with La Croix
Who is Pepsi (or Pepsico)
When Starbucks launched in this foreign country, it had a smoking lounge
What is Japan
Kirkland is what company's store brand?
What is Costco
This form of research uses available sources such as the US census, periodicals, etc.
What is secondary research
4 letter acronym for Walmart's pricing strategy
What is EDLP
This off-price retailer has no need for a website or commerce
What is Ross
This Scandinavian company resized its product after failing in Japan
Who is IKEA
Dangerous student snack originally designed to make whites whiter and colors brighter
What is Tide Pods
Ivory soap's likely position in the Product Life Cycle
What is decline
Manufacturer pricing tactic that skirts retailer's handling fees giving consumers a discount
What is a rebate
Type of competition with many firms selling differentiated products/services
What is monopolistic competition
Japanese company EXIT helps Japanese salarymen do what?
What is quit their jobs
Euro luxury brand founded by Coco lowered its prices in China to fight grey market pricing
Who is Chanel
Acronym for inventory method used by fast fashion retailers delivering less product more frequently
What is JIT (just in time)
Levitt says people don't buy a 3/4" drill's features, they buy what?
What is benefits
The pricing strategy of initially launching innovative products at a premium price
What is skimming
George Clooney's tequila drink of choice
This brand dropped a man to earth from space as part of its public relations
What is Red Bull