Terminology
The term for the pre-designed Wordpress templates.
What is a theme?
Marketers create this to provide value to their target market.
What is content?
On brand, relevant and consistent, appealing to a target market, high quality, responsive appropriate, considerate of diversity/stereotypes/ethics, and free to use/purchased with copyright.
What are 7 key characteristics of good website images?
This acronym describes the styles you assign to your website design, such as font, typeface, and spacing.
What is CSS?
Keywords, website titles, meta tags, sitemaps, backlinks, and image tags, for example.
What are some of the key elements of SEO.
This stands for hypertext markup language and is the text-based core language of all websites.
What is HTML?
Because it gives a reader a reason to want to view your website as well as return again in the future.
Why is relevant, valuable content important?
The direction a visitor's eyes move across a website.
What is an F-Shape or F-Shaped Pattern?
.co, .biz, or .info, for example.
What is a gTLD or Generic top-level domains?
One includes using both paid and organic search engine tactics. The other refers to changing your website to result in a strong organic rank.
What is the difference between SEM and SEO?
The term for the percentage of visitors who follow through on a call to action once they are on your website.
What is conversion rate?
Project timeline, budget, and delegation of work, for example.
What are some of the elements of a project that fall into a project manager's responsibilities?
RGB and CMYK
What are the two primary color modes?
This page is the most frequently visited on a website and is also the page on which visitors spend the most time.
What is the About Me page?
These enable a marketer to track whether their social media integration adds value to their website.
What are analytics?
A chart that details a project's tasks and timeline.
What is a Gantt chart?
Because it enables marketers to speak their customers' language, understand their needs and wants, provide value, and tailor their marketing to their consumers.
Why is target marketing important?
Empty space around text or images that makes it easy for a viewer's eyes to see and navigate a website and to easily know where you want them to go next on your site.
What is negative space or white space?
Programming in this language makes your website interactive.
What is Javascript?
Technical, on-page, analytics, and competitive
What are four types of SEO audits?
These increase rankings of keywords, website referrals, and external brand visibility.
What are links?
This is the project management term for a project's complexity.
What is project scope?
80% more likely
How much more likely are people to read content that includes an image?
<div> </div>, <a href> </a>, or <h1></h1>, for example.
What are some examples of common HTML tags?
Enabling your visitors to either share your website content on their social media platforms or visit your social media accounts.
What are the two methods of integrating social media into your website?