Websites
Web Design
Analytics
SEM/SEO
Paid Ads
100
Earn money through online sales, advertising, commissions, subscriptions, provide info to support offline sales, support a cause, provide customer support
What are some potential website objectives?
100
Design for usability, conversion-centered design, three questions, segments, mobile first
What are design frameworks?
100
A quantifiable measure used to evaluate the success of a website, marketing campaign, etc. in meeting objectives for performance.
What is a key performance indicator or KPI?
100
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
What is search engine optimization?
100
How is ad rank achieved?
200
When a website visitor completes a desired action on your website. This could be a sale, a lead form, event sign up, or a wide variety of other actions.
What is a conversion?
200
Attention, context, clarity, congruence, credibility, closing, continuance
What are the elements of conversion-centered design?
200
Sessions vs. users
Conversion rate
Average order value
Revenue per session
Close rate
Close deal value
Revenue per session
Average page depth
Average session duration
Sign-ups/new followers
Posts
Engagement
Number of searches
What are some KPIs you can measure through analytics?
200
Drawing prospects to site through search engines through paid or unpaid activities.
What is search engine marketing?
200
Reported on a 10-point scale (i.e., 1/10, 5/10,). Should be more than 8/10 for any keyword.
What is quality score?
300
HTML, Javascript, and CSS, for example.
What is client-side programming language?
300
Single-product, multi-product, lead generation, subscription, long copy, single purpose
What are types of landing pages?
300
Organic Search, Email Marketing, External Links, Affiliate Links
What are types of demand harvesting?
300
Number of backlinks, backlinks from related/relevant websites, anchor text, link neighborhood, link freshness, link diversity, and social sharing
What metrics comprise popularity for SEO?
300
Testing two different version of a marketing tactic, such as ad copy, to measure which small changes bring the best results.
What is A/B or split testing?
400
Direct, paid, unpaid, search
What are types of web traffic?
400
What are you offering?
Why should I pick you?
What do you want me to do next?
What are the three questions to ask in the three-question web design framework?
400
Paid Search Ads, Display Ads, Social Media Posts, Social Media Advertising
What are types of demand generation?
400
Providing valuable content on your website so that other websites will naturally reference/link to it without you ever having to ask.
What is Linkbait?
400
Keyword relevance
Enticing and unique value proposition (UVP)
Obvious call to action (CTA)
Ad extensions
What elements should go in Google ad copy?
500
Most important product information at top (“above the fold”)
Prominent “Add to Cart” button
Easy-to-navigate checkout procedure
User profile enables stored shipping and credit card information (and email messages)
Conversion is higher with fewer steps in the transaction process
What are methods to increase conversion?
500
This type of design framework:
What is a Conversion-Centered design framework?
500
What are goals you can set up for Analytics?
500
Total number of links, link sources, linked-to pages, and link timing
What information can you get from a link profile?
500
When someone originally finds a company through a generic search but returns by searching directly for that company.
What is Generic-to-Brand spillover?