4 P's
SWOT Analysis
BCG
Product Expansion Grid
Mixed Bag
100

What are the 4 P's

Product -Price-Place-Promotion


100

What does SWOT stand for?

strengths, weaknesses, opportunities, and threats.

100

Give an example of a "dog"

VCR, floppy drive, flip phone

100

Selling a new product to a new market is called

diversification

100

The place a product occupies in relation to competing products.  Ritz-Carleton- Holiday Inn- Motel 6

Position

200

Which P deals with variety, style, color, quality?

Product

200

Give an example of a strength

capital, employees, quality, etc. 

200

Having a large market share in a LOW GROWTH industry would be considered a_______

Cash Cow

200

Keeping your existing product but selling more to your existing market is called

Market Penetration

200

What are 3 different things we think of when we speak about demographics?

Age, gender, income, location, education

300

Which P deals with logistics, supply chain and locations

Place

300

Is an opportunity internal or external

external

300

What product would be an example of a STAR

i-phone, x-box, etc.

300

selling your existing product to new markets, such as a website, different countries or different demographic groups is called

Market Development

300

The leading company in a product category:  Example Coke

Market Leader

400

Which P deals with coupons, discounts and payment terms?

Price

400

Give an example of a threat?

pandemic, striking transportation, ban on product, inflation, gas prices

400

Give an example of a question mark?

square cash, AI, venmo, new products just released, robots, driverless cars. 

400

Selling a new product to a new market that shares no similarity to your current product offering is what type of diversification?

unrelated

400

The runner-up company that aggressively attacks the competitor is called

The Market Challenger

500

Which P deals with advertising, slogans, social media presence?

Promotion

500

What would a lack of working capital be considered

weakness

500

What are the 2 labels on the Boston Consulting Group Matrix

Low/High Growth, and Low/High Market Share

500

Offering your existing market a product in a different style or color, or teaming up with a different partner- example Barbie Electronics

Product Development

500

Taking a market and dividing it in different ways by either age, gender, income, or other variable is called:

Market Segmentation

M
e
n
u