Building Rapport
Establishing Credibility
Transitioning to the Sale
Leading with Value
Asking for the Sale
100

This active skill helps uncover customer values and lifestyle needs while resolving their issue.

What is active listening?

100

You build trust by doing this clearly, confidently, and accurately when a customer asks a question.

What is answering with credibility?

100

This strategic move involves aligning a product with the customer’s specific needs.

What is positioning the product?

100

Instead of leading with price, you lead with these two things tailored to the customer’s interests.

What are value and benefits?

100

You should do this once the customer’s issue is fully resolved or addressed.

What is ask for the sale directly?

200

Asking these types of questions helps connect the customer’s lifestyle to their tech needs.

What are relevant lifestyle questions?

200

This mindset combines helpfulness and problem-solving to serve the customer.

What is serving and solving?

200

Mentioning the product early in a natural way is called this.

What is planting the seed?

200

You balance these two elements when presenting a product: protection and this.

What is technical support?

200

You uncover this behind the customer’s hesitation to better address their concern.

What is the “why” behind the no?

300

This tone helps maintain a positive and helpful interaction throughout the conversation.

What is a positive, helpful tone?

300

Using these helps you solve the customer’s issue effectively and confidently.

What are tools and next steps?

300

This trio—value, rapport, and credibility—helps make the product relevant.

What are selling foundations?

300

You determine value by listening for these throughout the interaction.

What are customer clues?

300

You emphasize these aspects of the product to overcome objections.

What are value and benefits?

400

Showing this emotion helps you connect with the customer’s issue on a human level.

What is empathy?

400

This is the feeling you want the customer to have about your ability to help them.

What is confidence and trust?

400

This type of opportunity is ideal for introducing the product naturally.

What is a natural opportunity?

400

Knowing these accurately and completely helps you present the product effectively.

What are product or plan benefits?

400

This emotional skill helps you respect the customer’s decision while still guiding them.

What is empathy?

500

Maintaining this throughout the interaction keeps the customer engaged and supported.

What is energy and engagement?

500

This is the result of consistently solving problems and answering questions clearly.

What is credibility?

500

Keeping the pitch short and enticing helps do this effectively.

What is transition to sell?

500

This approach helps the customer see how the product fits their life, not just their budget.

What is leading with value?

500

This is the process of addressing concerns and guiding the customer toward a decision.

What is resolving objections?

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