COMMUNICATION EFFORTS
What is an example upward communication?
Feedback from lower level employees to Manager and executives
(Choose One response)
The quickest way to establish a communicative bond with a group of listeners is to
a.Relate to personal anecdote
b. Introduce a Visual
c.Establish Eye Contact
d.Ask a pointed relevant question
c).Establish Eye Contact
What is empathetic listening?
Listening by putting yourself in the shoes of the other person
The ways employees feel is the way your __________ will feel?
Customers
Online advertising boils down to 3vs?
Value, Values, & Voice
What are three ways information is shared between senders and receivers?
Transmitted, Negotiated, & Re-Created
Why is it essential to take a pause during your speech?
So the audience can digest/process the information
What is an audience centered approach?
Understanding/respecting your audience and making every effort to get your message across in a meaningful way.
What happens to an organization when employees are Dis-engaged? (name 3 outcomes discussed in class)
-Steal
-Negatively influence their coworkers
-Miss workdays
-Drive customers away
-Negatively effect the economy
What is the new way of marketing?
The new way of marketing places an emphasis on creating value for the customer and building relationships.
What is Intercultural competency ?
Intercultural competence is the ability to communicate effectively and appropriately with people of other cultures
What is the Star Approach?
Something They’ll Always Remember
We spend _____% of our day listening, yet we’re bad at it?
45%
Dis-engaged employees take an average of _________ sick days per year
6.19
What is the principle of scarcity?
When a demand for a product or service exceeds its supply, it becomes more desirable
An employee reporting to two managers at the same time is what form of organizational structure?
A Matrix Structure
Name two facts about smiling while speaking to an audience?
Smiling relaxes the audience and prepares them to receive your message.
The contagious nature of smiling encourages the audience to smile back at you!
Smiling also helps you manage stress and anxiety and makes you appear confident
Why should you minimize positive reinforcements?
Because you do not want to detract from the message or place unnecessary emphasis on parts of it.
How do disengaged employees affect the economy?
= When he/she makes customers unhappy
Disengaged Employee ➡ Unhappy Customers
Unhappy Customers ➡ No Demand/Sales
No demand affects economical growth
What social and psychological factors affect consumer preference?
-Motivation and Need
-Beliefs and attitude
-Learning and conditioning
-Perception
What are six traits of professionalism?
1).Striving to excel 2).Being dependable and accountable 3).Being a team player 4).Demonstrating a sense of etiquette 5).Making ethical decisions 6).Maintaining a positive outlook
(This Question has two parts)
1)To show your palms may indicate ___________
2) Intersecting body movements may suggest _______________?
1. Openness
2. A Defensive Attitude
What is the difference between passive listening and selective listening?
Passive Listening: Listening and not responding verbally or non-verbally
Selective Listening: Listening to only what you want to hear
Worker illness and injury cost U.S. Employers $_________ annually
$225B
What is the difference between a brand and a brand preference?
•A Brand is a name given to a product (logo, tagline etc)
•A Brand Preference is the measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands