Marketing
Walmart, Domino's Pizza, and Avis Rent-a-Car are examples of _______.
retailers, wholesalers, industrial distributors, agents?
What are retailers?
When stock prices go up
What is a bull market?
Rivalry among businesses
What is competition?
A phenomenon that entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.
What is Tourism?
The processes of communicating the value of and connecting a product or service to customers/clients/partners and society.
What is marketing?
A strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period.
What is a marketing plan?
High unemployment characterizes the ______ economic event
What is depression?
Principals and standards that determine acceptable conduct in business
What are business ethics?
The ability to adjust or modify attitudes and/or behaviour to new situations or circumstances.
What is Adaptibility?
The discipline that keeps track of a company's financial situation.
What is accounting?
A strategy that might influence a customer’s decision to select a certain vendor.
What is advertising?
Interest rates rising and falling by a wide range on a regular basis often are an indication of
What is economic instability?
The sale of goods and services to a foreign market
What is exporting?
A business that operates within another business (eg. A restaurant within a hotel).
What is a piggyback franchise?
Awareness, Interest, Desire and Action
What are the components of an AIDA analysis?
Definition: If all other factors remain constant, then the price and the desired quantity of any good and service are inversely related to one another.
What is the Law of Demand?
The difference between your assets (what you own) and liabilities (what you owe).
What is net worth?
A written description of a new business venture that describes all aspects of the business.
What is a business plan?
A business owned by one individual that does not have separate legal status from the business.
What is a sole proprietorship?
When one company purchases most or all of another company's shares to gain control of that company.
What is acquisition?
A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to
workplace supervision, fair treatment, form unions, avoid harassment
What is Fair Treatment?
Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of a(n)
sales budget, balance sheet, income statement, marketing plan
What is an income statement?
A statement that deals with what you are doing right now and how it is helping you achieve your personal vision.
What is a mission statement?
The four segments of the hospitality industry:
What are Food and Beverages, Travel and Tourism, Lodging, and Recreation?
The promotional mix.
What are Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing?