Table 4 says they're the best...is that true?
Where Mr. Neville is going on his honeymoon?
Where is Italy?
What is prototype?
Product Introduction to the product decline
What is the product life cycle?
The focus of all marketing
What is the customer?
Vanilla Coke is an example of a brand in which stage of the product life cycle
What is introductory or growth?
Adding a new product to an existing line, modifying a product, and dropping a product are examples of
What are product mix strategies?
The type of product testing that launches the product into the actual marketplace is known as
What is beta testing?
This product testing strategy is the cheaper option
What is alpha testing?
The stage of the product life cycle where least revenue is generated
What is introductory or development stage?
A basic bank loan without any ownership requests is an example of what type of financing
What is debt financing?
The slinky and post-it notes
What are products invented by accident?
Coca Cola Classic is an example of a product in what stage of the life cycle
What is maturity?
An alteration to an existing product
What is a product modification?
Evolutionary Products and Revolutionary products (from the product launch video)
What are the toughest products to launch?
A concept that provides a way to trace the stages of a product's acceptance from introduction to decline
What is the product life cycle?
Rice Krispie Treats are an example of this product mix strategy
What is line extension or adding a new item to an existing product?
New product design process in which input from consumers plays a central role
What is co-creation?
The number of years the SBA recommends that a business plan when exploring financing options
What is 5?
The number of different product lines the company offers
What is width?
70-90%
What is the percentage of ne products that fail?
Empathize
What is the first phase of the design thinking process?
The stage in the life cycle where sales slow, competition increases, and the market saturates
What is maturity?
This phase of the design thinking process is represented as a sketch or blueprint
What is ideate?
The core function of marketing that matches this product management unit -- Unit 4 which we are just finishing up
What is Product & Service Management?
The total number of items offered within each product line (such as sizes, prices, colors, etc)
What is depth?