What is Marketing?
This word is often confused with marketing, but it is not the same!
What is advertising?
Interacting directly with customers to satisfy their needs is part of this marketing function.
What is Selling?
This marketing strategy aims to appeal to a broad audience with a single message or product.
What is mass marketing?
This research method gathers new data directly from surveys, experiments or observations.
What is primary research?
The marketing mix is commonly referred to by this term, representing four key areas of marketing strategy.
What are the 4 P's?
The activities of promoting and selling a product or service to satisfy a customer's needs or wants.
What is marketing?
Businesses often rely on loans or investors, which are managed through this marketing function.
What is Financing?
A luxury car brand targeting people with a high income uses this segmentation strategy.
What is demographics?
What is secondary research?
This part of the marketing mix involves the goods or services a business offers to meet customer needs.
What is product?
The marketing concept is focused on pleasing this group of people.
Who is the customer?
Warehousing, shipping, and selecting retail locations fall under this function.
What is Distribution?
What is psychographics?
This type of research uses numbers and data to analyze customer behavior.
What is quantitative research?
This marketing mix element ensures the product is available where and when customers need it.
What is place?
Marketing impacts this function of business by hiring individuals who are aligned with the company's marketing strategy.
What is human resources?
Deciding the design, features, and packaging of a product is part of this function.
What is Product & Service Management?
A company selling products only to people in a specific zip code is using this type of segmentation.
What is geographic?
This marketing mix element involves setting how much customers pay for a product or service.
What is price?
The group of people most likely to buy a company's product is called this.
What is target audience?
Surveys, focus groups and customer feedback are examples of tools used in this marketing function.
What is Marketing Information Management?
This type of marketing focuses on breaking a larger audience into smaller, more specific groups.
What is market segmentation?
The name, logo, and slogan that help identify a company are part of this marketing element.
What is branding?
Advertising, social media campaigns, and public relations are part of this marketing mix element.
What is promotion?