TV Newscasts
In a half-hour newscast, roughly 70 percent of stories are this long.
What is less than one minute?
A strategic communications process that looks after reputation is known as this.
What is a public relations?
Accepting gifts or favors from sources or promoting social and political causes.
What is conflict of interest?
Publication of a false statement that deliberately or carelessly damages someone’s reputation.
What is libel?
When writing a radio script, reporters make each line of news script 70 characters wide for this reason.
What is so they can better estimate a story's total running time?
The most common topic, by a 2-to-1 margin, was this.
What is crime?
A printed news story prepared by an organization and distributed to the media for the purpose of publicizing the organization’s products, services or activities is know as this.
What is a press release?
Slanting a story by manipulating facts to sway readers' opinions.
What is bias?
These people cannot be a victim of libel.
Who are dead people?
Manufacturing quotes or imaginary sources or writing anything you know to be untrue is known as this journalism sin.
What is fabrication?
This takes up about eight minutes of a newscast.
What are ads?
PR majors have to take at least one reporting class because it teaches them how to do this.
What is conduct research, process complex information and communicate it clearly?
Deceiving or betraying the confidence of those who provide information for a story.
What is burning a source?
When someone sues for libel, they don't sue the reporter, they sue this.
What is the publication?
Misrepresenting yourself or lying to obtain information is known as this journalism sin.
What is deception?
The lead story involved this topic 39 percent of the time.
What is crime?
Journalists have to be objective and independent, but PR specialists have to be this.
What is loyal and persuasive?
Passing off someone else's words or ideas as your own.
What is plagiarism?
In addition to something being false, if you are a public official or a public figure, you must also prove this.
What is malice?
This protects a reporter from being sued for libel.
What is truth?
Seventy-five percent of all stories were this.
What is local?
PR specialists might submit a press release, but they have no control over what is printed because of this.
What is journalists can rewrite or cut a press release or not use it at all?
Obtaining information unlawfully or without a sources opinion
What is theft?
This vaudeville act sued for libel and lost but helped establish the principle known as fair comment and criticism.
Who are the Cherry Sisters?
Name three ways writing for broadcast news is different from writing for print news.
What is it's friendlier, it doesn't use the inverted pyramid, it rounds off numbers, it keeps sentences short (20 words or less), uses present tense, attribution goes at the beginning of the sentence, adds phonetic pronunciation, uses punctuation to help, not hinder, avoids acronyms and abbreviations.