Product
Product is...
Goods & Services
the amount of money exchanged for a product or service.
Price
The product’s usefulness is increased because of its location.
Place Utility
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
Promotion
Obtaining goods and services for use in the operation of a business or for resale.
Purchasing
Goods are...
Material items you can touch.
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
Marketing Information Management
Services Are....
A series of tasks performed for a customer.
Determining the need for and availability of financial resources to aid in marketing activities.
Financing
The process of creating a product in response to market opportunities.
Product Planning
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
Distribution