Name the Function
Different Utilities
The 4 P's
Definitions
Vocabulary
100

Moving your product to the customers.

Distribution

100

Form Utility

Making or producing things.

100

Are all of the 4 p's here?

Product, price, place, and promotion.

Yes

100

Products

Goods and services.

100

What do you call someone who buys a product.

Consumer

200

A payment plan for customers.

Financing

200

Place Utility

The product's usefulness is increased because of its location.

200

Which P describes how much a customer pays.

Price.

200

Goods

Material items you can touch.
200

What is a specific group of people a business wants to reach.

Target Market

300

Building brand awareness through ads, social media, and pr.

Promotion

300

Time Utility

Making a product available at the right time of year or a convenient time of day.

300

Which P describes advertising your products to get more customers.

Promotion

300

Services

A series of task performed for a customer.

300

Businesses that sell the same or similar products.

Competition

400

Deciding how much to charge for a product or service.

Pricing

400

Possession Utility

The ability to aid customers in owning goods.

400

Which P describes a product costing more in a different location. 

Place

400

Purchasing

Obtaining goods and services for use in the operation of a business or for resell.

400

The amount of a product that customers are willing to buy.

Demand

500

Adapting offerings to match changing consumer needs.

Product Management

500

Information Utility

Usefulness added to the product through communication.

500

Which P describes something you made to sell or bought to resell.

Product

500

Pricing

Choosing the amount to charge for goods or services. 

500

The process of gathering information about customers, competitors, and the market.

Market Research

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