Video
True/False - Connected TV & OTT are the same thing.
False
What is native advertising?
Matches the format, function, feel
Which partner allows you to target based on where a user has been within 30 and 90 days?
Foursquare
True/False - You don't need to wait until you have enough data to make optimizations.
False
Who from the Basis team is going to Greece?
Kayla
What is the generally recommended video setting?
Leave as is
Name one type of native ad.
In-feed, In-ad, outstream video, cinemagraph, carousel
What is a Private Marketplace?
a customized, invitation only marketplace where publishers make their inventory and audiences available to a select group of buyers at a pre-negotiated rate or floor price
What type of optimization uses BRAND level data to predict a click for each ad impression in real time?
Machine Learning
Who has been to 47 states?
Marshall
Describe what outstream video is.
Plays once user scrolls to placement within web content, also served outside video player
True
What is one difference between the open marketplace vs. private marketplace?
- Private is select inventory, open is wide range of pubs and sites
- Private has placement control, open is equal access to all
- Private is select buyers, open is all buyers
- Private is RTB w/floor rates, open is RTB auction
What are the two options of building an audience if a pixel is not possible?
audience capture, mobile device IDs
Which speaker grew up in Colorado?
Hanna
Name 2 benefits of CTV
More control, flexibility, reporting, ability to adjust bids, brand safe, viewable, less clutter, reach multiple viewers at a time
Name two benefits of running native ads.
Allows brands to fit into, rather than interrupt, ensures consumers are engaging, attaining higher levels of engagement, banner blindness
Which partner allows you to reach your audience with your offline data (emails or addresses) by creating a custom audience you can target with digital campaigns?
LiveRamp
How do you ensure your retargeting ads are being served across multiple devices?
Cross-device
Which speaker is obsessed with house plants?
Soleil
Name the 3 types of Advanced TV
OTT, Programmatic TV, Addressable TV
True/False - you can layer in contextual targeting to native
True
What is a Deal ID in a PMP?
The final outcome of the deal and what will be used to identify what was negotiated
How do you set up an exclusion rule in retargeting? Hint : three steps.
1. Setup your pixel
2. Put them in exclusion audience
3. Exclude he audience in targeting parameters
Who HASN'T Hope seen DJ in real life?
Chainsmokers