The Role and Importance of Branding
According to the text, what is the significance of branding in consumer decision-making?
Branding is described as the act of promoting a brand to an audience with the ultimate goal of persuading consumers to choose one product over another.
How does Apple's unified approach to products, packaging, and stores create a sense of simplicity and luxury for consumers? What impact does this have on how people view and experience Apple products?
Apple's branding success stems from the seamless integration of their products, packaging, and retail stores, which creates a sense of simplicity and luxury for consumers.
What single universal emotion does Nike branding revolve around?
The idea of struggle and determination.
What controversial prominant athlete was featured in the September 2018 "Just Do it" campaign?
Colin Kaepernick
True or False: Marlboro tried to appeal to young men by replacing feminine images with the masculine character of the Marlboro Man.
True
What does the statement "Branding essentially comes down to just two words: pick me" suggest about the primary goal of branding?
The statement "Branding essentially comes down to just two words: pick me" encapsulates the primary objective of branding, which is to persuade consumers to choose one product over another.
What novel was the inspiration for Apple's 1984 superbowl ad?
1984
What archetype story does Nike use for their branding campaigns?
The hero's journey
What is the best meaning of the term “leveraged” as it is used in paragraph 2 of the article "Case Study: Just Do It"?
Used
What year was Marlboro's brand of filtered cigarettes first created?
1924
How does Hershey's branding contribute to its success and consumer loyalty?
The company's iconic logo, with its large block lettering and distinctive color palette, immediately captures consumer attention and reinforces brand recognition.
The way Apple introduces their products with carefully chosen words such as 'the thinnest ever', or 'the most advanced yet' makes users feel like they have what?
What is the first step of Nike Branding in Nike Ads?
Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up.
True or False: Many high-profile athletes and celebrities have voiced their support for Nike and Kaepernick.
What was the 'filtered' cigarette considered for smoking?
"Safer"
What is the difference between a product and a brand?
A product is the physical item you purchase. A brand is the emotion, message, or identity associated with a product.
Product details
How many steps does Nike use in their ads?
Five
Which best describes the central idea of the article?
A. Nike’s Colin Kaepernick advertisement succeeded in growing support for the company but also caused people to question the company’s motives. B. Nike’s Colin Kaepernick advertisement ignores the poor treatment of workers that Nike employs in developing countries. C. Nike’s Colin Kaepernick advertisement highlighted a social justice movement that it had previously not taken a stand on. D. Nike’s Colin Kaepernick advertisement caused some customers to abandon the brand by burning their Nike shoes
A. Nike’s Colin Kaepernick advertisement succeeded in growing support for the company but also caused people to question the company’s motives.
Who did Marlboro appeal their packaging and image if the cowboy archetype to?
Men who wanted to be associated with strength and masculinity.
Which statement best describes the central idea of the article?
A. Hershey’s uses branding to inspire people to be kind and caring toward others. B. Hershey’s uses branding to help consumers associate positive memories with their product. A. Hershey’s uses branding to inspire people to be kind and caring toward others. B. Hershey’s uses branding to help consumers associate positive memories with their product. C. Companies use branding strategies to develop emotional responses and build loyalty in consumers. D. Companies rely on branding strategies to communicate that their products are effective and high quality.
C. Companies use branding strategies to develop emotional responses and build loyalty in consumers.
What is the central idea of the passage?
A. Apple uses branding to increase consumer loyalty by creating advertising that affects people's emotions and an ecosystem that makes it easy to own multiple Apple products. B. Apple differentiates between obedient followers and brave trailblazers as its main strategy for convincing consumers to purchase more products. C. Apple uses branding to increase consumer loyalty by creating an iconic logo that makes it easy for a consumer to identify Apple products. D. Apple uses invitations for new product releases to build excitement and make consumers feel they are a part of something unique.
A. Apple uses branding to increase consumer loyalty by creating advertising that affects people's emotions and an ecosystem that makes it easy to own multiple Apple products.
Which statement best expresses the central idea of the article?
A. Nike advertisements leave viewers wondering if the hero will win. B. Nike advertisements criticize people for not being motivated enough. C. Nike branding makes people want to defeat others who have wronged them. D. Nike branding uses the well-known story of the hero’s journey to inspire buyers.
D. Nike branding uses the well-known story of the hero’s journey to inspire buyers.
Which piece of evidence best describes a reason that people support Nike’s Colin Kaepernick ad?
A. “Increasingly, brands are giving in to a recent demand for politicization, forcing consumers to question the political participation of various corporations.” (Paragraph 3) B. “Swaths of the football-watching public, and public at large, are divided by the anthem protests carried on by Kaepernick and others.” (Paragraph 4) C. “By featuring the originator of this series of protests, many fans might view Nike as standing with black athletes and their concerns.” (Paragraph 4) D. “Yet others may view the advertisement as an attempt to profit off of a protest that strikes at the heart of patriotic values that some hold dear.” (Paragraph 4)
A. “Increasingly, brands are giving in to a recent demand for politicization, forcing consumers to question the political participation of various corporations.” (Paragraph 3)
What is the central idea of the passage?
A. The Phillip Morris company used the archetype of a rugged cowboy to convince men to buy Marlboro cigarettes. B. The Phillip Morris company used the archetype of the physically fit cowboy to appeal to men’s desires to be healthy. C. The Phillip Morris company used the archetype of the relatable cowboy to make Marlboro cigarettes appeal to a wider audience. D. The Phillip Morris company used the archetype of the modern cowboy on a journey to convince men that Marlboro cigarettes were new and interesting.
A. The Phillip Morris company used the archetype of a rugged cowboy to convince men to buy Marlboro cigarettes.