The "A" in ADKAR that represents the first step in change.
What is Awareness?
A visual tool used to map stakeholders and their influence.
What is a Stakeholder Analysis?
The most important factor in successful change communication.
What is clarity?
The natural human response to uncertainty.
What is resistance?
Your team is rolling out a new software. What’s the first step in managing the change?
What is assessing readiness?
This ADKAR element is about the personal choice to support the change.
What is Desire?
This tool helps identify how a change will affect different parts of the organization.
What is a Change Impact Assessment?
This type of communication allows for two-way dialogue.
What is interactive communication?
One-on-one conversations are best for addressing this type of resistance.
What is individual resistance?
Leadership is not aligned on the change. What should you do?
What is build a guiding coalition or engage leadership?
This step ensures people have the skills to implement the change.
What is Ability?
A document that outlines how and when change communications will be delivered.
What is a Communication Plan?
A key group that helps cascade messages and support change at the team level.
What are Change Champions?
This model helps identify the root cause of resistance.
What is the Prosci Resistance Management Model?
Employees are confused about the change. What’s missing?
What is clear communication or training?
This final ADKAR step ensures the change sticks.
What is Reinforcement?
A method used to identify potential risks and mitigation strategies.
What is a Risk Assessment?
A technique used to tailor messages to different audiences.
What is audience segmentation?
A common reason employees resist change.
What is fear of the unknown?
A change is failing due to lack of reinforcement. What’s the fix?
What is implement reinforcement mechanisms?
The full ADKAR acronym stands for these five elements.
What are Awareness, Desire, Knowledge, Ability, and Reinforcement?
This tool provides a visual summary of an organization’s preparedness for change across multiple dimensions.
What is a Change Readiness Dashboard?
A visual representation of key messages, channels, and timing.
What is a communication matrix?
A technique to involve employees in the change process.
What is co-creation or participatory design?
A major change is happening during a reorganization. What’s a key risk?
What is change saturation or change fatigue?