Marketing
a form of paid promotion in which a company promotes an idea, good, or service through a variety of media
What is advertising?
creating a unique image or reputation for a product or company through the development of a name, brand mark, and promotion
What is branding?
the final market value of the total output of all goods and services produced within a country's geographic boundaries during a year's time
What is GDP?
the main source of money for many local governments, this tax is based on the value of property such as land and buildings
What is a property tax?
strategic planning technique to identify a business’ strengths, weaknesses, opportunities, and threats
What is a SWOT analysis?
the act of providing help and support to both prospective and existing customers
What is customer service?
value or experience a company's customers can expect to receive every single time they interact with that company
What is a brand promise?
a limit on either the quantity or value of a product that may be imported
What is a quota?
obligation that requires one party to pay money or another asset to another party, the creditor
What is debt?
a company imports more than it exports
What is a trade deficit?
a promotion that involves a brand or product being mentioned or shown in a media outlet- such as television, movies, or sporting events
What is product placement?
promotional activities that are designed to create a good image with the public
What is public relations?
a form of business ownership that is owned by stockholders who have purchased units or shares of the company
What is a corporation?
a financial statement that shows the movement in the cash account of a company
What is a cash flow statement?
type of enterprise that is owned and run by one person
What is a sole proprietorship?
the main members of a distribution channel, producer, wholesaler, and retailer, work together as a unified group in order to meet consumer needs
What is vertical channel distribution?
the ability to identify, assess and influence one's own feelings and those of others
What is emotional intelligence?
business involved in selling the goods and services of producers to consumers and other businesses
What is an intermediary business?
ability for a business to pay its short term liabilities, how much of a business's assets are cash or are quickly convertible to cash
What is liquidity?
form of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of years
What is a patent?
a promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
What is a warranty?
sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale
What is upselling?
a private wrongdoing that potentially harms another person or entity
What is a tort?
the activity of defrauding an online account holder of financial information by posing as a legitimate company
What is phishing?
a business that can preform a specific job for a company at a reduced cost to the company
What is outsourcing?