A
The key to business success is
a. increasing sales on a quarterly basis.
b. creating new products.
c. beating the competition.
d. developing long-term customer relationships.
d. developing long-term customer relationships.
A fitness center keeps its clients’ credit card information on file so it can charge their monthly fees. No client has ever had her/his credit card information lost by or stolen from this business. This is an example of building trust by
a. keeping information safe and private. c. being transparent.
b. displaying appropriate knowledge. d. keeping promises.
a. keeping information safe and private.
The government agency that oversees businesses’ privacy practices is the
a. Bureau of Industry and Security. c. Federal Trade Commission.
b. Bureau of Labor Statistics. d. Securities and Exchange Commission.
c. Federal Trade Commission.
The best way to keep customer information safe and private is to
a. use a data encryption program. c. collect as little as possible.
b. keep it all in hard copy. d. avoid selling products online.
a. use a data encryption program.
Customer trust can provide a business with
a. a competitive advantage. c. more effective advertising campaigns.
b. discounts on raw materials. d. better credit terms.
a. a competitive advantage.
To build trust, a business should use customer information to
a. share with other businesses.
b. make money.
c. send frequent emails.
d. personalize customer experiences
d. personalize customer experiences
Which of the following is a true statement regarding the Fair Information Practice Principles:
a. They do not cover online privacy issues.
b. They apply only to service businesses.
c. They are published by Consumer Reports magazine.
d. They are not enforceable laws.
d. They are not enforceable laws
A grocery store keeps track of customers’ purchases through their loyalty cards. This is an
example of
a. big data. c. data security.
b. illegal data collection. d. data encryption.
a. big data.
When a company delivers a product on time, it is building customer trust by
a. keeping information safe and private. c. displaying appropriate knowledge.
b. keeping promises. d. being transparent.
b. keeping promises.
When an employee isn’t sure whether to put the business or the customer first, s/he is facing an ethical dilemma involving
a. consistency.
b. transparency.
c. loyalty.
d. privacy.
c. loyalty.
The notice/awareness section of the Fair Information Practice Principles states that customers should know
a. what data encryption software the business is using.
b. if providing their information is voluntary or required.
c. how to opt out of online communications.
d. how to make changes to their personal information.
b. if providing their information is voluntary or required.
The ethics of big data are a major issue for companies such as
a. the National Football League. c. Facebook.
b. Main Street Diner. d. Ford Motor Company.
c. Facebook.
Jaimie calls a plumber to fix a broken sink. The plumber knows exactly what the problem is and repairs it quickly and efficiently. This plumbing business has built trust with Jaimie by
a. being transparent. c. using customer information wisely.
b. keeping promises. d. displaying technical competence.
d. displaying technical competence.
When protecting customer privacy, a business has more ethical obligations than it has __________ obligations.
a. financial c. social
b. legal d. organizational
B. Legal
The ability to opt in or out of communications with a business is covered in which of the Fair Information Practice Principles?
a. Access/Participation c. Choice/Consent
b. Integrity/Security d. Notice/Awareness
c. Choice/Consent
Selling customer information is
a. both illegal and unethical. c. illegal.
b. a very uncommon practice. d. legal but may be unethical.
d. legal but may be unethical.
A bakery accidentally placed the wrong goods in the gluten-free case, causing some customers to get sick. The owner of the bakery admitted the mistake, apologized, and offered complimentary gluten-free goods to those customers for the rest of the year. This is an example of a business attempting to build customer trust by
a. using customer information wisely. b. keeping promises.
c. being transparent. d. keeping information safe and private.
c. being transparent.
A business is legally required to create a privacy policy and
a. share it with customers. c. publish it online.
b. have customers sign it. d. have it approved by the government
a. share it with customers
Which of the Fair Information Practice Principles states that customers should be able to view and update their personal information with ease?
a. Choice/Consent c. Enforcement
b. Access/Participation d. Notice/Awareness
b. Access/Participation
Poor or unethical privacy practices may result in
a. increased profit. c. jail time.
b. identity theft. d. decreased competition.
b. identity theft.