The consumer segment the business wants to attract most.
What is the target market?
100
The equation for this measure of business success is expressed as follows: Selling Price – Cost of Goods Sold – Expenses.
What is profit?
100
This type of labour requires some training. For example, a cashier at a store.
What is semi-skilled labour?
100
When a person gets paid based on how many hours they work.
What is hourly wage?
100
This identifies a company and separates it from its competition.
What is a brand name?
200
Demographics is one of four elements when creating this.
What is a consumer profile?
200
A term for when businesses raise awareness about issues of concern to the community. For example when Levis Strauss started using racial integrated factory floors in the 1960s.
What is social responsibility or corporate social responsibility?
200
This type of labour requires high skilled and highly trained individuals. People in this type of labour usually have a designation to signify their qualifications.
What is professional labour?
200
This type of compensation is a set amount and does not change regardless of sales, overtime, or any other factors.
What is salary?
200
This is a special symbol associated with a product that distinguishes it from the competition.
What is a logo?
300
This allows marketers to compare themselves to their direct competition (the competition that most concerns them).
What is a market segment?
300
The Dairy Farmers of Ontario and the Canadian Wheat Board are examples of this type of organization that controls distribution.
What is a marketing board?
300
In most companies this person is responsible for posting job vacancies, interviewing candidates, and training new employees.
What is a human resources manager?
300
This type of compensation is tied directly to the amount of product an employee sells.
What is commission?
300
This is a short, catchy phrase or song that distinguishes a product from its competition.
What is a slogan?
400
This term refers to methods by which a business
holds on to its customers, in spite of competition. For example, catering to a niche market.
What is sustainable competitive advantage?
400
This is the term for the number of able-to-work people who don’t have jobs as a % of the labour force.
What is the unemployment rate?
400
These are used by employers and job seekers because they are a good prediction of future labour markets.
What are occupational forecasts?
400
This type of compensation is an amount you receive for allowing someone else to use your idea or product.
What is a royalty or licensing fee?
400
This product was a massive failure in the 1980s and is a perfect example of how products can fail.
What is New Coke?
500
The idea that a business must consider both its potential consumers and its competitors in every important business decision.
What is the marketing concept?
500
This government organization grants permits to broadcasters and is also in charge of regulating the Internet in Canada.
What is the CRTC or Canadian Radio-Telecommunications Commission?
500
This is the term used to refer to the money a person who has been laid off receives from their employer.
What is severance pay?
500
This form of wage combines a set amount of compensation and compensation tied directly to how much an employee sells.
What is salary + commission?
500
This law benefit employers to ensure a safe work environment and avoid paying time off for injured employees.