Persuasive Message Basics
Facts, examples, or data that make your point stronger.
What is evidence?
The “I” in AIM.
What is information?
Messages sent to coworkers or managers.
What are internal persuasive messages?
The use of lively words to achieve a sense of excitement and optimism.
What is an action-oriented and lively language?
The principle of influence whereby people think there is a limited availability of something they want or need.
What is scarcity?
In today’s work environment, professionals working in teams are tied together by this.
What is shared purpose/shared values
Messages sent to customers or clients.
What are external persuasive messages?
What you lose when your tone is too pushy.
What is trust or credibility?
The principle of influence based on returning favours.
What is reciprocation?
It is direct in that you begin with a main idea or argument, and is explicit in that nothing is implied
What is a Message?
Internal persuasion often promotes these.
What are ideas or workplace changes?
A method of persuasion that shows interest and speaks directly to customers and colleagues.
What is personal touch?
Persuasion is becoming more difficult in this time of increasing mistrust.
What is the post-trust era
Knowing what your readers care about and believe.
What is understanding your audience?
External persuasion often promotes these.
What are products or services?
Focusing on “you” means focusing on this.
What is the reader’s benefit?