Pop Culture in the year of our Lord 2024
The usually beloved annual May event which quickly turned Hunger Games a la social media
The Met Gala
The corresponding 1-minute video that accompanies most broadcast interviews and is required for us to pitch broadcast media
B-roll
Describes cutting-edge but has become overused and abused by marketers
Innovative
These two team members are both the sign of the ram and very much on fire
Logan and Julie
BCENE PR now uses this deliverable for account management rather than agendas
PR Trackers
This boy band frontman claimed "this is going to ruin the tour" after his recent arrest
Justin Timberlake
The deliverable that must be completed and approved by the client and then sent to a producer confirming a broadcast segment
Booking Form
Often used to describe a new and exciting, especially in tech or startups -- i.e. "The Uber of" but this sad buzzword is now seen as a tired and hollow
Disruptive
According to Good Reads, this team member is the most well-read BCENE team member
Rachael Berry
We arrive on client calls at least this many minutes ahead of the scheduled time to troubleshoot, open the agenda, and let attendees into the zoom room — also the same amount of time it takes to make a cup of tea.
3 minutes
The 2024 Superbowl Halftime Show cemented this artist's R&B legacy
Usher
According to MuckRack's recent media report, this is ideal word count of the perfect pitch according to most journalists
150 Words lol
Frequently used to suggest that content or experiences have been specially selected for a particular audience, this buzzword has become a cliché
Curated
In a previous life, this BCENE team member used to work celebrity events
Rachael
The one BCENE requirement before a deliverable is sent to the media or client
Proofreading
Last year we had Barbiecore, this year we've embraced another "B" word for summer
Brat
The single most important factor to consider when crafting a media pitch
The relevance of the story to the journalist's beat and audience.
This term is commonly used in corporate jargon to indicate that goals, strategies, or efforts are in harmony, but its overuse has made it meaningless.
Aligned
With a love of art, this team member is also the most inked up (Tattooed) out of all of us
Madi
The four key elements required to create a new scope (hint: DSRT)
Deliverables, Services, Resources (Budget), Timeline
TTPD, the 11th studio album from Ms. Swift, centers on the loss and love of these three suitors
Joe Alwyn, Matty Healy, and Travis Kelce
The exact resolution required for assets to be considered hi-res enough for media use
300 dots per inch (DPI) or higher.
Used to describe a highly personalized or made-to-order product or experience - often used in beauty, luxury or high-end goods
Bespoke
These two team members have been known to moonlight as influencers, in this life and in previous ones
Crosby & Logan
When a client requests something that is outside of the agreed-upon scope of work, we use the following phrase
We always take a “yes, and…” approach when clients request something from us (as long as it’s a service we offer!), telling them, “yes, we’re happy to help, and I can pull together an estimate/change order to support the additional work."