Recap of Previous Tutorial
What Is a Business Ecosystem?
A dynamic group of largely independent economic players that create products or services that together constitute a coherent solution.
When launching an ecosystem like Uber or Airbnb, the "chicken-or-egg" problem refers to the difficulty of attracting which two groups to the platform at the exact same time?
Buyers and sellers
The Ecosystem Blueprint uses two main factors to decide if you need a single orchestrator or multiple. One of them is "Knowledge Distance" what is the other?
Substantive Uncertainty
How many building blocks make up Service Ecosystem Design?
Four
What is a Transaction Ecosystem?
A central platform that links independent producers of products or services with independent customers.
Which major auction platform did PayPal "piggyback" on to get its first users?
eBay
When Apple launched Apple Pay, they were tech experts but knew very little about credit card processing or banking regulations. In the Ecosystem Blueprint, what is this large gap between what a company currently knows and what it needs to build called?
Knowledge Distance
Designing an ecosystem is about shaping rules to allow actors to create value, rather than just building what?
A phyical product
What level of modularity and coordination do you typically need in a Vertically integrated organization?
Low modularity and high coordination
In an ecosystem, what do we call the lead company (like Apple or Uber) that coordinates all the other players?
Orchestrator
Why is it much harder to get independent companies to work together in an ecosystem, in comparisson to a regular project group?
- Lack of authority
- Harsh consequences
- Power conflitcs
- Hard to enforce rules
Under the "Purpose" building block, the strategic choice is to move away from just selling a product and move toward facilitating what type of shared value?
Co-creation
What are 2 drawbacks of the UBER ecosystem?
- Share profits with drivers
- Drivers can affect brand reputation
- Regulations in certain countries
- Competition with city taxis
If Apple builds the core iPhone platform, what is the specific term for the independent partners (like Spotify or game developers) who create apps that add value to it?
Complementors
Imagine a classic furniture manufacturer wants to launch a new line of "smart" furniture with built-in voice assistants. Because they know wood and fabrics but lack software and electronics expertise, they face "High Knowledge Distance." Would they prefer one or multiple orchestrators?
Multiple Orchestrators
To successfully reshape an ecosystem, actors must use two key processes: Reflexivity (becoming aware of the rules), and which other one?
Reformation (change the system)
What are the 3 benefits of a business ecosystem?
- Access to a broad range of capabilities
- The ability to scale quickly
- Flexibility and resilience.
According to the BCG Scalability Matrix, what exactly defines a "Flywheel" ecosystem, and what specific company is given as the prime example?
A Flywheel has both high demand-side economies of scale (network effects) and also high supply-side economies of scale (gets cheaper to run as it grows).
-Airbnb, Video Game Consoles, Google Search
A major fast-food chain is launching a standard new beef burger and needs to align its long-time network of farmers and bakeries. Because this highly predictable project has "Low Substantive Uncertainty" and "Low Knowledge Distance," according to the Ecosystem Blueprint, would they prefer one or multiple orchestrators?
One Orchestrator
A tech company designs a new software system for a hospital using only its best engineers, but the nurses refuse to use it because it slows down their daily routine. To fix it, the company brings the nurses, doctors, and engineers together to build a new system as a team. What is the specific term for this collaborative approach?
Collective designing