Chapter 6
This is when the media defines important issues through its choices of what to present.
What is Agenda Setting?
This theory is when the media determines the way news is presented
What is framing?
This is when media consumers believe celebrities are more like friends than strangers
What is parasocial interaction?
This WKU-based group rang up a hit song in the 1950's called "P.S. I love You".
Who are the Hilltoppers?
This legendary singer/pianist scored a hit with Dua Lipa in 2021, with the song "Cold Heart".
Who is Elton John?
A person’s behavior, a person’s cognitive abilities, and environmental events influence each other bidirectionally as part of this
What is the Cognitive Paradigm?
People simplify their perceptions of social reality by making judgments about what causes others to act.
What Attribution Theory?
This is the predisposition to evaluate others favorably or unfavorably
What is attitude?
This 9th president of WKU helped to create our beloved mascot, Big Red.
Who is Gary Ransdell?
I'm pretty sure you all suffer from this unfortunate fear. This is the fear of being without your phone!
What is nomophobia?
This is the control over flow of news information by media professionals.
What is gatekeeping?
Over time, heavy television viewers develop world views similar to what is seen on television (mean world syndrome) is called this.
What is Cultivation Theory?
Persuasion depends on a person’s likelihood to pay attention to and think very carefully about a message
What is Elaboration Likelihood Model (ELM)?
This former residence hall near the valley has been many things over the years. But its first iteration was as a hotel.
What is Florence Schneider Hall?
This popular candy used to be named M&M Fruit chews.
What is Starbursts?
Emphasizing or calling attention to certain characteristics of political candidates (like Biden's age and slowness or Trump's tone and looks) influences consumer perceptions is called this?
What is priming?
This is a dominant set of attitudes and values is repetitively presented on TV
What is mainstreaming?
The probability that an attitude has a particular attribute or that a behavior outcome has consequence
What is expectancy?
This WKU alum and Emmy winner played Lena Dunham's mother on the show "Girls" and Ted Lasso's mom.
Who is Becky Ann Baker?
This is a head-scratcher! This Artic animal's hair is not white — it's colorless.
What is a polar bear?
This belief says that news is merely a reflection of reality and therefore can be distorted.
What is the pseudo-environment?
This is the micro-level studies of individuals
What is Psychological Roots?
This researcher looked heavily at World War 2 and discovered the 5 variables that affect persuasive power, which is affected by: credibility, type of appeal, the argument, audience identification, and audience personality
Who is Carl Hovland?
WKU shares its fight song with this northern university, that's colors are green and white.
What is Ohio University?
This is the only food that can never spoil or go bad.