UNIT ONE:
Introduction to Business Communication
UNIT TWO:
Approaches to Basic Patterns of Messages
UNIT THREE:
Persuasive Messages
UNIT FOUR:
Fundamentals of Report Writing
UNIT FIVE:
Employment Documents
100
You should let your purpose and this guide your choice of words.
What is Audience (Chapter 2).
100
This is used in most business messages.
What is Direct Approach (Chapter 6).
100
Persuasive messages are appropriately written in this order.
What is Indirect Order (Chapter 8).
100
This is an orderly and objective communication of factual information that serves a business purpose.
What is a Business Report (Chapter 10).
100
Pursue job openings by personal visit, online, mail, fax, or this.
What is Email (Chapter 9).
200
You should use these types of words in business writing.
What are Concrete Words (Chapter 2).
200
There are many types of direct approach messages; this one begins by asking a specific question or a general request for information.
What is Routine Inquiries (Chapter 6).
200
Audience benefits can either be intrinsic or this.
What is Extrinsic (Chapter 8).
200
This is common in business report writing.
What is Collaboration (Chapter 10).
200
There are three categories as to how resumes can be organized and the traditional resume fits this one.
What is Reverse Chronological (Chapter 9).
300
Writing concise sentences can save your reader(s) this.
What is Time and Effort (Chapter 3).
300
This type of direct approach message is to and from employees.
What is Operational Messages (Chapter 6).
300
There are three kinds of persuasive appeals: logic, emotion, and this.
What is Character (Chapter 8).
300
This type of report is most common in business.
What is a Short Report (Chapter 11).
300
Parallel structure, in business writing, means this.
What is Using Same Grammatical Form (Chapter 9).
400
The contents of a paragraph should concern this.
What is One Topic/Idea (Chapter 3).
400
Bad-News Messages use this approach.
What is Indirect Approach (Chapter 7).
400
There are many types of persuasive messages; this particular one can focus on acquiring a major client to getting a new copier for your department.
What is Proposal (Chapter 8).
400
This should supplement and not replace writing.
What is a Graphic (Chapter 12).
400
Keep in mind this as you create your resume.
What is Visual Design/Graphic Design (Chapter 9).
500
This produces goodwill and influences people favorably.
What is You-Viewpoint (Chapter 4).
500
Use this in indirect bad-news messages.
What is Buffer (Chapter 7).
500
Proposals can be either internal or this.
What is External (Chapter 8).
500
This can assist with both the tedious and creative writing tasks.
What is Technology (Chapter 17).
500
There are two categories of application letters; one is the solicited and the other is this.
What is Unsolicited (Chapter 9).
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