Chapter 1
Books, plays, radio & television are examples of this.
What is Mass Media?
The performer speaks from a position right at the microphone.
Who is the announcer/narrator?
This channel is considered the "pioneer" of music on television
What is MTV?
These are the 3 appeals used to get you to buy products or services.
What are ethos, logos, and pathos? (Ethical, Logical, Emotional)
This artist released the album "Happier than Ever".
Who is Billie Eillish?
Writing is now being geared towards this media exclusively.
What is Online/Internet?
This term is used to describe music used under or as backup of an announcer’s sound tracks
What is background?
These encompass at least two genres: example- music and comedy or drama and dancing
What are variety shows?
These people are often used in advertisements.
Who are celebrities?
This massively huge song was written by two Kentucky women, Patty & Mildred Hill, back in the 1800s.
What is Happy birthday?
The makeup of the potential audience for a given program or station.
What are Demographics?
While this lens is good, it has to be repeatedly changed out for each different shot.
What is a Prime lens?
These are bigger than Hollywood, according to the Writer's Market.
What are corporate and educational videos?
It’s important to understand this part of writing so your brief commercial script has the intended impact.
What is your product or the service you provide?
This Hilltopper legend used to be an Assistant Coach for the New England Patriots and a Head Coach for the Cleveland Browns.
Who is Romeo Crennel?
This organization is authorized to levy fines or suspend a station license for “indecent” material.
Who is the FCC (Federal Communication Commission)?
This is best for studio and multi-camera shoots
What is split two-column script formatting?
These are specific statements that announcers make about the programming
What are liners?
Making sure you are morally responsible concerning weapons, alcohol, gambling, etc. is an example of
What is ethical consideration?
Long before there was TikTok of Instagram, if you had this social networking service, then you had to be "friends" with Tom.
What is MySpace?
This radio play about an alien invasion by Orson Welles nearly scared America to death because people thought it was really happening.
What is "War of the Worlds"?
More things are being shot on this than film.
What is video?
Using this is using the notes of a professional in the field of work and having a voiceover person voice the script
What is a "shadow" script?
Political ads began with the campaign of this eventual president.
Who is Dwight D. Eisenhower?
He is WKU's 6th president?
Who is Donald Zacharias?