Straight to Video
The Googs
1% Better
What Was Once Ideal is Now...
Industry Haps
100
This video partner typically generates the highest RPMs for video.
What is Primis?
100
With two delegation types, this Google manadated feature offers payment facilitation between a parent and child publisher.
What is Multiple Customer Management (MCM)?
100
Sites with above avg. time on page and/or session duration are best suited to utilize this tactic, which is not permitted by Google Adsense.
What is ad refresh?
100
DAS optimizes toward this metric?
What is RPS or Revenue per Session?
100
A recent Industry issue that has caught fire, rooted in delivering vanity metrics with little to no consideration for user experience.
What is MFA?
200
Video generates this percent (+/- 2%) of net revenue at Freestar.
What is 15%
200
This Google Adsense feature scans a site, and places ads dynamically where they're most likely to perform well or generate more revenue.
What is auto-ads?
200
This tool can be used to check if a CMP is loading on a site for European traffic, regardless of where the user is located.
What is a VPN?
200
Dynamic flooring delivers the highest revenue per _____.
What is ad request? (or CPMA)
200
TTD Open Path and Yahoo Backstage are examples of the recent focus on finding or establishing the most profitable route to ad inventory.
What is SPO?
300
Credited with inventing and launching the outstream video format, this partner requires a player be placed directly in-content as well as strict domain approavals.
What is Teads?
300
Formerly 'Unified Analytics'
What is GA4?
300
A technique that allows a site to render ads right at the moment users are likely to actually view them.
What is lazy loading?
300
DAS aims to reduce publisher page load times by this percent on average.
What is 20%
300
Amazon, Walmart (Connect), and Target (Roundel), are the most notable examples of this. Aimed at using their own digital properties to sell advertising to brands.
What is a retail media network?
400
A video adserver and mediation platform, which enables the Video Adhesion format.
What is SpringServe?
400
When Google expects to begin the depcration of 3rd party cookies (quarter).
What is Q1 2024?
400
A site comprised of one web page which then loads all other content using JavaScript. No page reloads.
What is single page application or SPA?
400
One of two key features of DAS, dynamically setting this determines how long prebid allows the bidders to respond to ad requests.
What is timeout(s)?
400
This DSP filed for bankruptcy in June, setting off a firestorm of clawbacks from publishers.
What is MediaMath?
500
While an uncommon ad-tech acronym VDR, this metric is the most crucial in generating high CPMs.This product makes it appear that a site has a perfect Core Web Vitals Score in terms of speed.
What is viewable duration rate?
500
CLS, FID, INP, and LCP are some metrics measured by this UX focused Google Chrome report.
What is Core Web Vitals?
500
Entering a "?" followed one of these two strings at the end of a domain will access the Google Publisher Console.
What is ?googfc or ?dfpdeb?
500
The Five (5) key user-based dimensions influencing dynamic floors (name 3).
What is site, ad unit, geo, device, day/time?
500
Amazon announce YESTERDAY they will sunset this adserver by the end of 2024. (Shout out to HC!)
What is Sizmek?