Branding
The set of actions you take to build your brand.
Branding
Brand Equity ='s what?
What a brand is worth.
Consumers value a brand to the extent that they reject other brands even when the preferred brand is not readily available. What level of brand recognition is this?
Insistence
Customer Service
The most common font used in brands is....
Helveltica
Rolls Royce has grown it's brand equity by having a what?
High quality product
Customer will not purchase a product because of the brand.
Rejection
Casey's rewards is an example of what?
Loyalty program.
This pro baseball team has a logo that was originally designed by Tiffany's?
NY Yankees
When Nike acquired Converse they were doing what method to build equity?
Market Growth
Consumers know of the brand, but the brand has little influence on their purchases.
Recognition
Loyal customers accounted for about 20 percent of all customers but what percent of revenue?
80%
A slogan is a catchphrase or small group of words that are combined in a special way to identify a product or company. Disney's slogan is what?
The Happiest Place on Earth
When Colin Kapernick took a knee, this created what for Nike? This is a way to build brand equity.
Brand Exposure
Unable to identify brands. Although a new brand of athletic gear may be nice, it may not sell well because consumers do not know or trust the brand.
Non recognition
Angel Reese became this for Reebok to help build brand loyalty?
Brand Ambassador
A Diamond Forever was the slogan for what brand?
De Beers
Nike's slogan is an example of what method to build brand equity?
Unique Selling Proposition
What show company is at the Insistence level of brand recogniton?
Nike
Ms. Kern loves to stay in Air BNB b/c they have reviews where you can about the place you want to stay. This is an example of what way to build brand loyalty?
Online community