Appraising, Advertising, and the Internet
It is the preferred method of regulation
What is self regulation
This agency has control over advertising involving involving the use of the mail and ads that involve lotteries or fraud
What is the US Postal Service
Over time this became the most common source of complaints sent to NAD
Who are marketing competitors?
The federal law that regulates trademarks, service marks, and unfair competition
What is the Lanham Act?
Less protected than constitutionally guaranteed forms of expression
What is commercial speech?
The name of a famous incident that occurred during the 2004 Super Bowl
What is nipplegate?
It require that advertisers possess proof of their advertising claims before the claims are published
What is Federal Law
This agency's main objectives are: protecting the consumer and the competitor
What is the FTC
This incident spawned the Network Advertising Initiative (NIA)
What was a result of DoubleClick selling consumer's personal information about where they go on the internet
An agency founded in 1934
What is the Federal Communications Commission
An organization whos "codes" are no longer enforce, but still used in personal regulation standards today
What is the National Association Broadcast (NAB)