CAR LINGO 101
What does "MSRP" stand for?
Manufacturer’s Suggested Retail Price
What does the "LX" or "EX" trim typically indicate?
A specific package level or feature group on a vehicle
What is the main goal of an outbound BDC call?
Set an appointment
What’s a trade-in?
A customer gives their old vehicle to reduce the cost of the new one.
What type of car did Doc Brown turn into a time machine in Back to the Future?
DeLorean
What does "BDC" stand for?
Business Development Center
Name one safety feature that comes standard in most 2023+ vehicles.
Backup camera, automatic emergency braking, lane departure warning
True or False: It’s okay to quote exact payment details over the phone.
False
What credit score is typically considered “prime”?
680 or higher
What vehicle does Lightning McQueen represent in Cars?
A NASCAR-style race car, inspired by a Chevrolet Corvette
What is the term for a customer who walks into the dealership without an appointment?
Walk-in or Fresh Up
What is the difference between AWD and FWD?
AWD powers all wheels; FWD powers only the front wheels
What should you say if a customer asks, “Is the car still available?”
Great question — let me check for you. When are you available to come see it in person?
What’s the main difference between leasing and buying a car?
Leasing is like renting long-term; buying means ownership.
What brand’s commercial used the slogan “Like a Rock”?
Chevrolet
What does "F&I" stand for in the car sales process?
Finance and Insurance
What is the typical range of an electric vehicle (EV) today?
Between 200 and 400 miles
Name two pieces of information you should always confirm when booking an appointment.
Name, phone number, time/date of appointment
What’s GAP insurance?
Covers the difference between what a car is worth and what’s owed if it’s totaled
What kind of car did James Bond famously drive in many films?
Aston Martin
What is a “turnover” or “TO” in car sales?
When a salesperson hands the customer off to a manager or another employee
What model at our dealership is known for having the highest towing capacity?
e.g., Ford F-150, RAM 2500
If a customer says they’re “just looking,” what’s a good way to respond?
Absolutely! That’s a great place to start. Are you free this afternoon or evening to take a look?
If a customer wants to negotiate price over the phone, how should you respond?
Pricing depends on a few factors — it’s best we go over everything in person. When can you come in?
In 2025, what artist made headlines for performing on top of a car in a Super Bowl commercial?
Glenn Powell/RAM TRX