Product Limitations
Competitive Traps
Personal Traps
100

We need video production

1) Thats great to hear that you are continuing to make more content, what type of content are you looking to create?

2) We have some great partners that can help you with that

3) How do you plan on distributing and managing that content when you have it?

100

We are happy using Youtube

“Oh yes I have noticed that you all have Youtube on your website. How important is:"

1) it for you to keep viewers on your website?

2) Security and/or Analytics for you your company? 

3) SEO for you?

100

I don't have time

1) Completely understand, and thank you for even picking up- is there a time that works better for you today?

2) Is there someone on your team that would be better for me to connect with regarding _____

200

We already have too many platforms

1) That can be a great problem to have, Can you help me understand what platforms you are using today?

2) Completely understand, a lot of larger organizations like yours have found that Brightcove can help integrate with those platforms to help get the most value out of them and help them work better together


200

We are happy using Vimeo

“Oh yes I have noticed that you have Vimeo on your website. How important is/are:

1) Efficient Video management workflows

2) Being able to use the same platform as you continue to see success with video/streaming

3) Reliability of delivering videos/streams to your viewers (and at scale)

4) Security and delivering videos behind your SSO?

200

That isn't something that I work on

1) Completely understand, can you help me understand what you are focusing on right now?

2) Can you help me understand what team focuses on that?

3) Understood, the reason I asked is I saw on your LinkedIn profile that you____ so I thought you may be the best person to speak with

300

We need you to integrate with (platform we do not integrate with OOTB)....

We do not integrate with them OOTB, but we are built on open APIs and also have a phenomenal Services team here who can help set up those integrations if your resources are strapped

300

We are happy using JW Player

“Oh yes I have noticed that you all have Youtube on your website. How important is:

1) support with your vendors?

2) the ability to easily offer/support multiple monetization models?

3) platform reliability for you?

300

Can you just send me an email with information

1) Would be happy to, we have a lot of great materials, can you help me understand what is most important to you so I can send the most relevant information. 


2) Would be happy to send some information over, can you share your email with me?

400

We need you to be FedRAMP certified

(FedRAMP is a government-wide program that promotes the adoption of secure cloud services across the federal government)

We are not FedRAMP certified, however every aspect of how we deliver video is (AWS, Akamai etc)

We are not, however we work with several government agencies and the top 5 largest banks in the world and they trust us to deliver video securely 

400

We have an in house team that we use

1) cost when it comes to running your video streaming?

2) Thats great to hear, I know how complex streaming, player updates, and managing large video libraries can be, how do you plan on keeping up with the demand?

3) If we could help you save the time of the employees who are working on those updates so they could prioritize better projects would that be valuable to your other company goals/initiatives?

400

Not interested...

Completely get it, do you mind helping me understand what your main priorities are for (this quarter, half year, year)

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