Techstack
All websites are built on this type of platform.
What is a CMS/content management system?
A team that is hired to help sell, generate leads, build brands, push awareness, nurture, and research.
What is marketing?
The 3 main channels within digital marketing.
What are search, social, and email?
This search engine uses bots to scan and categorize the entire internet.
What is Google?
The buying and selling of goods on a large scale.
What is commerce?
This platform stores all customer data, sales cycles, purchase history, and outreach efforts.
What is a CRM/customer relationship management?
Everything marketing does—except research.
What is digital marketing?
This channel is best for reaching people who are shopping in real time.
What is search?
The page you see after typing a search into Google.
What is a SERP/Search Engine Results Page?
The buying and selling of goods, products, and services online.
What is eCommerce?
This platform builds user profiles based on how people interact with a brand and stores their user data, making personalization easier.
What is a CDP/customer data platform?
This marketing function focuses on staying in touch and building relationships over time.
What is nurturing?
This channel is best for developing reputation and visibility through conversation.
What is social?
The platform nearly every website uses to track users and their behavior—especially if they want to rank well.
What is GA4/Google Analytics?
This visual feature is the easiest indicator that a website supports ecommerce.
What is a shopping cart?
This tool sends emails and texts, tracks users, and creates forms and landing pages.
What is marketing automation?
Getting the masses to know you.
What is market awareness?
This channel is best to encourage people you already know.
What is email?
The 5 key metrics Google uses to rank websites.
What are bounce rate, time on site, pages viewed, repeat visits, and conversions?
Amazon, Etsy, and eBay are examples of this type of commerce channel.
What are online marketplaces?
This system is critical for finance teams rather than marketing or sales; it manages invoices, receipts, billing, vendor relationships, and inventory.
What is an ERP/enterprise resource planning?
Marketing’s role in helping companies understand their target audience and market.
What is research?
This channel works best when you are selling to large audiences—not small regional markets.
What is search?
Google’s ultimate goal when ranking websites.
What is giving users the best possible experience?
Our partner platform that combines CMS and commerce into one solution.
What is Opti B2B?