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An agnostic evaluation of a company's CMS/DXP investment to determine how to unlock full potential and avoid costly mistakes
What is the DXP/CMS Performance Assessment?
Arguably the most important aspect of sales/selling
What is the customer experience? (What is the customer journey?)
Sitecore's commerce platform
What is Ordercloud?
ERP
What is Enterprise Resource Planning?
1998
What is the year Verndale was founded?
An evaluation of how competitive a company's website is; designed to create customer loyalty and strengthen bonds
What is the UX Assessment?
Higher conversion rate, improved customer loyalty, shorter sales cycle, better web engagement, better marketing ROI
What are the benefits of personalizing the customer experience?
Optimizely's older commerce platform
What is OptiB2B? (What is Opti Configured Commerce?)
PIM
What is Product Information Management?
Most recent acquisition
What is VAAN?
A live environment that's built to engage audiences where they're at on their personal journeys
What is the Art of the Possible/AOTP?
Delivering the right content, at the right time, on the right channel
What is personalization?
Optimizely's newer commerce platform with CMS functionality
What is Spire?
OMS
What is Order Management System?
Name 1 of the 4 Verndale mission & values
What is:
- Be relentless
- Do the right thing
- Help others win
- All in together
An evaluation that highlights where a company's homepage is missing conversion opportunities
What is the Conversion Rate Optimization/CRO Assessment?
Know them, understand their needs, remember and acknowledge them, anticipate future needs
What are consumer/customer expectations?
Sitecore's updated CMS
What is SitecoreAI?
CRM
What is Customer Relationship Management?
Verndale's Chief Technology Officer
Who is Liz Spranzani?
An evaluation of a company's preparation in migrating to Optimizely's newer commerce & CMS platform
What is the Spire Readiness Assessment?
$20-200K
What is the price range for a CDP?
Optimizely's customer data platform
What is ODP?
DAM
What is Digital Asset Management?
Experience is everything; the only way to achieve a business outcome
What is changing human behavior?