BDR Jeopardy Knowledge Check

Celebrities

100

Which celebrity had to issue an apology after her cell phone was hacked and phone numbers of other celebrities were posted on the internet?

Paris Hilton

200

Which pop star is the godmother of both of Elton John’s sons?

Lady Gaga

300

Mariah Carey had her latest No. 1 song with which single?

All I Want For Christmas Is You

400

Which tech entrepreneur named his son X Æ A-12?

Elon Musk

500

In a bizarre bit of celebrity behavior, who dangled his baby from the third-floor balcony of a German hotel on November 20, 2002?

Michael Jackson

Industries

100

They are in a highly competitive market so its hard to take market share and retain top customers

Health & Beauty

200

High Return Rate

Fashion & Accessories

300

Customer Support

Home, Garden, Pets

400

Product and Brand discovery is critical, but difficult with retail dominance.

Food & Beverage

500

Expanding into Niche Markets  

Brands typically cater to very specific demographics in certain seasons which makes it difficult to maintain momentum.

Sports & Outdoors

Grab Bag

100

Goals: Growing Revenue-Multiple Marketing Channels-Optimizing ROI

Marketing Mary

200

Two way conversations lead to higher conversion rates than one way drips/blasts. True or False

True

300

Emotive Shopping Experts are Automated Bots. True or False

False

400

Prospecting Tool

Seamless

500

Knowledge Management Platform

Guru

Competitors

100

• As the incumbent in the space, they are more enterprise focused and continue to move upmarket with their target audience and integration partners. 
• Recently acquired Tone for 2-way capabilities

Attentive

200

• They can’t do two-way messaging in the SMS channel--it’s all one way and there’s no way for a brand to reply to a message received in this channel but that’s changing in a matter of weeks. 
• They don’t have a platform fee, only messaging costs and they don’t even require a credit card to get started. Messaging costs are$0.01/SMS and $0.02/MMS and this INCLUDES carrier fees. 

Recart

300

• ESP turned SMS provider
• Launched SMS in Q1 2020
• Initially approached text like email: sending one-way blasts to customers
• Recently launched 2-way conversations with no automations or Shopping Experts, just a conversation portal

Klaviyo

400

First (and only, so far) SMS platform to power purchases through SMS

Postscripts

500

• SMS marketing tool designed specifically for Shopify stores. They are the largest SMS marketing tool in the Shopify app market, and they have extremely robust functionality and features.
• Part of the Yotpo e-commerce suite consisting of various marketing applications that fully integrate together

SMSBump

Statistics

100

What is the average open rate for email marketing

30

200

Average increase in site conversion rates

30%

300

Industry average for email open rates.

20%

400

Industry average for SMS open rates.

99%

500

Industry average for e-commerce conversions.

2%