Product & Company Basics
What industry does 911Cellular provide solutions for?
Safety technology for schools, universities, healthcare, businesses, etc.
What's one tool we use to research prospects
university websites, ZoomInfo
We already have a system in place - what's one respectful way to respond?
Respectfully acknowledge and show value, e.g., “Many of our clients already had a system but chose us to reduce vendors and save costs.”
What's a key qualifying question for safety needs & set up?
What does your current safety infrastructure look like?
Are you using any mobile safety apps or duress tools today?
Have you had any incidents or close calls that made leadership rethink your campus safety strategy?
Name one type of organization we serve besides higher education.
K-12 school districts, hospitals, offices, etc.
Name one key role/title you will be targeting in higher education.
Chief of Police, Dean of Students
It's not in the budget - what's one angle to reframe this objection?
Reframe as cost savings, e.g., “Our platform often replaces multiple vendors, which lowers overall spend.”
What's a key qualifying question for process & budget?
What is your process for evaluating new safety solutions?
Are there any upcoming funding opportunities or budget cycles we should be aware of?
Are you open to grant funding or alternative financing if this is a good fit?
What is the main purpose of our incident management platform?
To improve emergency response and incident management.
What is the end goal of cold-calling these higher ed prospects?
Booking a discovery call with one of our AEs to showcase the 911Cellular technology.
Now isn't a good time - what should you ask to better understand the objection?
Ask clarifying questions, e.g., “Is it resources, competing projects, or something else?”
What is a key qualifying question for stakeholders & timeline?
Who else would be involved in evaluating or deciding on a solution like this?
Is there a particular timeline you['re aiming for implementation?
Do you have a current RFP open or planned for this type of technology?
What are 911Cellular's guiding principles?
People first, adaptable, collaborative
Name one of the most important goals for higher education when evaluating safety technology.
Being able to quickly respond to campus threats, providing effective/simple safety/communication tools for students/staff/parents, enhancing student trust in public safety, providing fully branded solutions to increase student usage, integrating with existing systems and infrastructure.
We're not interested - what's a polite and professional next step?
Thank them, respect the decision, but leave the door open, e.g., “I’ll stop reaching out, but if your needs change, we’d be glad to help.”