P&G OGs
What are the 5 sector business units in P&G?
Beauty, Grooming, Health, Fabric & Home, and Baby, Fem & Family Care
What are the 5 Vectors of Superiority?
Product, Packaging, Communication, Retail Execution, Customer/Consumer Value
What brand is this 🌊?
Tide
What does GRWM stand for?
Get Ready With Me
What does "out of pocket" mean?
When someone says something completely wild, inappropriate, or shockingly direct
What was P&G's first product?
Soap
How do you drive category growth?
More Users, More Usage, More Spend
What brand is this 🧜♀️🐚?
Ariel
What is the TikTok format where creators show everything they purchased in one shopping trip?
Haul
What does it mean when someone says they're "locking in"?
Committing to discipline, goals and self-improvement
Who is P&G's Chief Marketing Officer?
Marc Pritchard
What does B.E.S.T stand for?
Behavior, Empathy, Simple, Tension
What brand is this 👴🌶️?
Old Spice
What is the term for a product that gains massive popularity after going viral on TikTok?
#TikTokMadeMeBuyIt
What does "it's giving" mean?
It feels like / It reminds me of / The vibe is…
What is P&G's corporate tagline?
“Touching Lives, Improving Life.”
Name 1 of the superior creative criteria (hint: "the hand")
Great Gut Reaction, Communicates Superior Benefit & Equity, Feels Holistic, Gets Attention, Uses Brand Assets, Connects Emotionally, and Is Simple
What brand is this 🍳👩?
Pantene
What does it mean to have "girl grip"?
Using one hand to clutch multiple everyday items—such as a phone, wallet, keys, water bottle, sunglasses, and coffee or matcha—without the help of pockets or a handbag
What does "ate and left no crumbs" mean?
Doing such a flawless job that nobody has any follow-up critiques or questions
What year was P&G established?
1837
Name all 4 elements on the brand equity pyramid.
Superior Brand Benefit, Points of Superiority, Brand Assets, and Brand Character
What brand is this 🔍🔵?
Clearblue
What is the content angle where creators rank products from best to worst?
Tier List / Tier Ranking
What does "you're cooking" mean?
You're doing an amazing job, making great progress, or performing a task with high skill and flow