History of Zillow
Pipeline Management
LeaseUp
2022 Consumer Housing Report
Core Values
100

What year was Zillow Rentals founded?

What is 2012

100

Stages of opportunities must be updated within this many business hours of occurring changes

What is 24

100

This phase is used to build your brand + renter awareness before you have pricing with sponsored + targeted ads

What is pre-leasing 

100

In 2022, this percentage of renters searched for their next place on an app on their smartphone

What is 60%

100

We believe information is power, and we’ve made it our business to increase transparency in real estate and within our company. Which core value does this represent?

What is Turn on the Lights 

200

In 2014 what product did we introduce to our clients where we demonstrated quality over quantity?

What is Pay Per Lead
200

The number of days that a Closed-Won opportunity must go live within

What is 45 days

200

Name at least 3 of the 4 primary product pillars

What are Flexibility, Traffic, Targeting, and Rich Content (professional photography services and 3D tour production)

200

In 2022, this percentage of renters stayed in the same city when moving

What is 70%

200

Welcoming new ways of thinking, amplifying the voice of all employees, and fostering an environment where everyone feels able to thrive are examples of this core value

What is Include and Empower

300

In 2015 what was the average property count on the Zillow Rentals Network?

What is 5,000 properties

300

This opportunity stage’s end goal is to send an agreement to close the business

What is negotiation

300

Professional 3D tour production includes __ tours and professional photography includes __ high-resolution photos

What is 7 and 35

300

This generation makes up the largest amount of renters

What is Millenials 

300

Operational Rigor is another way to describe this core value

What is Deliver Quality on Time, Every Time

400

Where was the first ever Zillow Unlock event hosted?

What is New Orleans, LA

400

This pipeline stage is what an opportunity should be marked as after setting a meeting with the decision-maker to discuss Zillow Rentals products and pricing

What is Presentation 

400

This product is only available for new properties that were built after this date

What is July 1st, 2022

400

This percentage of renters are planning on moving within the next year

What is 47%
400

What our main jobs entail and what we learn from Rachel to build/innovate on technology to make it a more seamless experience is an example of this core value

What is Customers are our North Star

500

In 2015 how much revenue did we bring in?

What is $80 million

500

This view within Salesforce allows you to quickly move opportunities through the pipeline stages

What is the KaBan view

500

Lease-ups have roughly __x the budget of a stabilized community

What is 3x

500

This percentage of renters moved into their new apartment without an in-person tour

What is 23%

500

When you think of the word integrity, which core value do you think of?

What is Do the Right Thing

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