Car Ad Talk
This automaker’s “Like a Rock” campaign ran for over a decade, showcasing durability and strength.
What is Chevrolet?
This fast-food chain partnered with Fortnite in 2023 for a virtual meal experience to reach Gen Z gamers.
What is McDonald’s?
This feature, common in modern cars, prevents wheel lock during emergency braking.
What is anti-lock braking system (ABS)?
This term refers to the value of a car based on its condition, mileage, and age, often used for trade-ins. This term describes vehicles that are sold before they are built or arrive at a dealership.
What is Blue Book value?
This campaign’s tagline, "Just Do It," has inspired athletes and non-athletes alike since its launch in 1988.
What is Nike?
This luxury brand’s “The Best or Nothing” campaign highlights its commitment to engineering excellence.
What is Mercedes-Benz?
This streaming service’s 2023 ad campaign, featuring Will Ferrell in famous movie scenes, promoted its robust content library.
What is Netflix (GM)?
Electric vehicles typically use these types of batteries to store energy.
What are lithium-ion batteries?
This dealership metric refers to the percentage of customers who return for service within a year of their purchase.
What is service retention rate?
This 1984 ad aired during the Super Bowl, introducing a personal computer and earning a place in advertising history.
What is Apple’s "1984"?
Known for its Super Bowl ads, this automaker featured a young Darth Vader using "The Force" to start a car in a 2011 commercial.
What is Volkswagen?
Known for its "Real Magic" campaign launched in 2021, this beverage company continues to dominate global advertising.
What is Coca-Cola?
Tesla’s autonomous driving system is called this.
What is Autopilot?
This strategy, often used by dealerships, involves advertising vehicles at low prices to attract customers, though availability may be limited.
What is a loss leader?
This fast-food chain created the iconic slogan “Where’s the Beef?” to humorously critique competitors’ small burger patties.
What is Wendy’s?
This brand's “Built to Serve” ad campaign focuses on honoring veterans and their spirit of service.
What is Ram Trucks?
In 2023, this car company partnered with Marvel Studios for an ad campaign centered around "The Marvels" movie.
What is Hyundai?
This safety innovation by Volvo in 1959 is considered one of the most important in automotive history.
What is the three-point seatbelt?
This strategy, often used by dealerships, involves advertising vehicles at low prices to attract customers, though availability may be limited.
What is a loss-leader?
This beauty brand’s “Real Beauty” campaign challenged traditional beauty standards with its empowering ads and focus on inclusivity.
What is Dove?
This electric vehicle manufacturer’s minimalist advertising strategy relies heavily on word-of-mouth and owner enthusiasm instead of traditional ads.
What is Tesla?
In 2023, this advertising network became the first to surpass $200 billion in annual ad revenue.
What is Google Ads?
This three-letter acronym refers to a car's system of sensors and cameras that help it stay in its lane.
What is lane-keeping assist (LKA)?
This term describes the difference between a car’s wholesale cost to the dealer and the price it sells for.
What is gross profit margin?
Known for its creativity and unexpected twist, this companies award-winning ad featured a man in a white suit who claimed, "I’m on a horse," becoming a pop culture phenomenon.
What is Old Spice?